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eBay Stores Subscription Terms of Service

These terms of service (the "Terms of Service") describe the terms pursuant to which eBay offers you access to its eBay Stores service, and all related services, applications and tools (together the "Service"). You are contracting with an eBay company (individually and collectively referred to as "eBay", "we", "our" or "us") determined by your country of residence. For example and as listed in our User Agreement, if you reside in Australia, you are contracting with eBay Marketplaces GmbH. By signing up for an eBay Store, you agree to all terms in this Terms of Service.

NOTE: Your use of these Services are subject to our User Agreement and all applicable rules and policies on the eBay site (including any selling limits, listing policies, pricing and promotions terms and, if you are a managed payments seller, the Payments Terms of Use). All existing selling limits on your account (as well as category and item limits) may prevent you from creating the maximum number of listings associated with your particular eBay Store subscription.

As used in these Terms of Service the following definitions shall apply:

  1. Calendar month means the first day of the month through the last day of the month.
  2. Billing cycle shall mean the approximate 30-day period during which seller may accrue fees, discounts, refunds or credits. A billing cycle may begin at the beginning of the month, or in the middle of the month. If you are a seller that pays fees by monthly invoice, your billing cycle is the same 30-day period included in your invoice (e.g. 1 April through to 30 April, or 16 April through to 15 May).
  3. Subscription Start Date shall mean the date that you sign up for your Store subscription. You may start a subscription at any time.
  4. Mandatory Subscription Period means the period between the Subscription Start Date and the end of the first full calendar month of your current subscription.

1. eBay Store packages

To open an eBay Store, you must choose a Store subscription package. There are three store ("Store") subscription packages:

  • Basic Store
  • Featured Store
  • Anchor Store

eBay Store subscription packages include access to various marketing tools such as Promotions Manager or Promoted listings, which may have additional terms and conditions that you'll need to agree to when you start using the tool.

2. Stores subscriptions

The term of a Store subscription is monthly. A subscription term will start the first day of the first full calendar month falling after your Subscription Start Date. A monthly Store subscription renews for continuous, one-month periods spanning the first day of the calendar month to the last day of the calendar month.

All Store subscriptions renew automatically, unless cancelled or modified under these Terms of Service.

3. Fees for Store Subscriptions

Each Store subscription package has its own fee structure for insertion fees and final value fees, as well as a number of free listings per month. By registering for a Store, you agree to pay all applicable fees for Store subscribers (“eBay Store Fees”).

  1. If your account is not activated for managed payments, you agree to pay the eBay Store Fees stated on the eBay Store selling fees page or as otherwise agreed with eBay in writing.
  2. If your account is activated for managed payments, you agree to pay the eBay Store Fees for managed payments sellers, as stated on the Store selling fees page for managed payment sellers, as may be updated from time to time.

Australia GST 

Note that if your primary registration address is in Australia, Australian GST of 10% is payable on your eBay fees. If you're a business customer and are registered for GST in Australia, you can get a GST exemption if you register your Australian Business Number (ABN) with eBay.

Store subscription fees

eBay Store Fees include, but are not limited to, recurring subscription fees paid monthly (“Monthly Subscription Fee”). The Monthly Subscription Fee will be charged at the beginning of your billing cycle along with other fees associated with your Store subscription package. Upon renewal of your subscription, the eBay Store Fees will be the fees associated with your Store’s package at the time of renewal.

Monthly free listing entitlements

Monthly free listing entitlements and other benefits may be included with your Store subscription package. Monthly free listing entitlements  are allocated to sellers in a fixed amount per calendar month. Unused free listing entitlements and other benefits don’t carry over to the next calendar month and are reset at the beginning of each calendar month. Listings that renew on a monthly basis will be included in the calculation of any free listing entitlements.

See an overview of eBay fees

4. Payment of eBay Store Fees

eBay Store Fees are payable by you as follows:

  1. If your account is not activated for managed payments, eBay Store Fees are included on your monthly invoice.
  2. On or before 21 March 2021, if your account is activated for managed payments, eBay Store Fees are included on your monthly invoice. Final value fees, Seller currency conversion fees, and International fees are retained from the current or future payouts related to your Store’s transactions. If your payouts are insufficient, eBay will charge your payment method on file (debit or credit card, and/or linked bank account), or otherwise collect eBay Store Fees from you as set forth in the Payment Terms of Use.
  3. On or after 22 March 2021, if your account is activated for managed payments, eBay Store Fees are retained from the current or future payouts related to your Store transactions. If your payouts are insufficient, eBay will charge your payment method on file (debit or credit card, and/or linked bank account), or otherwise collect eBay Store Fees from you as set forth in the Payments Terms of Use. Your eBay Store Fees may be aggregated with other selling fees and expenses. We will generate a statement of fees, refunds, credits, and other transactions associated with your selling activity through the Service on the eBay Sites each month (the “financing statement”). You may view the financing statement on the Seller Hub.

5. Initial Billing

When you sign up for a Store subscription for the first time, we will charge you:

  1. a pro-rated Store subscription fee equal to the number of days occurring from your Subscription Start Date to the first date of your subscription term (the “Pro-rated Period”), and
  2. the Store subscription fee for the next full month of your subscription (the “First Full Subscription Month”).

Most of your Store's benefits start immediately. You receive your entire free listing entitlement for the calendar month when you sign up, regardless of when you sign up. For example, if you sign up for a Store subscription on 22 May, you receive your entire free listing allotment for May immediately. Beyond your free listing entitlement, insertion fees for new or renewed listings are charged at the rate for your Store subscription package. Feature fees for Store subscribers will apply to new or renewed listings. The final value fee discount for your Store package only applies to listings which were started or renewed after you subscribed to your Store.

6. Examples of billing for Store subscriptions

Monthly subscription

Monthly subscription when your billing cycle starts at the beginning of each month
(e.g. 1 June – 30 June)

22 May

You sign up for a monthly Store subscription. Your Store benefits start immediately, including your full monthly free listing entitlements for the month of May.

1 June

You are charged the initial Store subscription fee equal to:

  • The Prorated Period (22 May through to 31 May)
  • The First Full Subscription Month (1 June through to 30 June)

Your monthly free listing entitlement is reset for the calendar month of June. The unused monthly free listing entitlement from May is not carried over to June.

1 July

Your monthly free listing entitlement is reset for the calendar month of July, and you're billed for the invoice month (1 July – 31 July). Your Store subscription will automatically renew for another month, and for each month thereafter, unless you cancel it.

Monthly subscription when your billing cycle starts in the middle of each month
(e.g. 16 May – 15 June)

10 May

You sign up for a monthly Store subscription. Your Store benefits start immediately, including your monthly free listing entitlement for the month of May.

16 May

You are charged the initial Store subscription fee equal to:

  • The Prorated Period (10 May through to 15 May)
  • The First Full Subscription Month (16 May through to 15 June)
1 June

Your monthly free listing entitlement is reset for the calendar month of June. The unused monthly free listing entitlement from May is not carried over to June.

1 July

Your monthly free listing entitlement is reset for the calendar month of July. Your Store subscription will automatically renew for another month, and each month thereafter, unless you cancel it.

7. Cancelling your subscription

There's no fee for cancelling a monthly subscription, although you will be billed the subscription fee for either the Mandatory Subscription Period (if you've only recently subscribed), or the entire calendar month during which you cancel.

When cancelling your Stores subscription:

  • If you cancel your Store during the Mandatory Subscription Period (i.e. before the end of the first full calendar month after you signed up):
    • You're billed the current Store subscription fees for the Mandatory Subscription Period.
    • You receive the current Store subscription benefits for the Mandatory Subscription Period.
    • After the Mandatory Subscription Period, you pay standard fees for any new or renewed listings.
  • If you cancel your Store after the Mandatory Subscription Period (i.e. after the end of the first full calendar month after you signed up):
    • You're billed the current Store subscription fees for the entire calendar month during which you cancel.
    • You receive Store benefits corresponding to the current subscription until the end of the calendar month during which you cancel.
    • Starting the next calendar month, you pay standard fees for any new or renewed listings.
  • Fees for listings are based on the terms in effect when the listing is started and when it renews.

8. Changing your Store subscription

You can change your Store subscription level at any time.

When upgrading your Store subscription (changing your Store subscription level to one with more benefits):

  • Fees for your current subscription for the current billing cycle are pro-rated and the unused portion of your current subscription is credited back to you. Your upgraded subscription fee is also pro-rated for the current billing cycle and your upgraded subscription is treated as a new subscription.
  • Your free listing entitlement from the package being cancelled ends immediately. (Any unused free listings from your previous subscription don't roll over.)
  • You receive most upgraded Stores benefits immediately:
    • You receive your full free listing entitlement for the new upgraded subscription immediately. Each calendar month thereafter, you receive the applicable free listing entitlement.
    • Beyond your free listing entitlement, insertion fees for new or renewed listings are charged at the rate for your new Store subscription package.
    • The final value fee discount for your new Store subscription package only applies to listings which were created or renewed after you upgraded your Store subscription.
  • Your upgraded Subscription Start Date, Mandatory Subscription Period and renewal date is reset based on the date you change your subscription.

When downgrading your Store subscription (changing your Store subscription level to one with fewer benefits):

  • If you downgrade your Store subscription level during the Mandatory Subscription Period:
    • You're billed at the current higher subscription fee rate for the Mandatory Subscription Period.
    • You receive the current higher subscription Stores benefits for the Mandatory Subscription Period.
    • Your new downgraded subscription benefits are effective immediately after the Mandatory Subscription Period.
    • You're billed at the downgraded subscription fee rate immediately after the Mandatory Subscription Period.
  • If you downgrade your Store subscription level after the Mandatory Subscription Period:
    • You're billed at the current higher subscription fee rate for the calendar month during which you elect to downgrade.
    • You receive Store benefits corresponding to the current higher subscription until the end of the calendar month during which you elect to downgrade.
    • Your new downgraded subscription benefits are effective immediately after the calendar month during which you elect to downgrade.
    • You're billed at the downgraded subscription fee rate immediately after the calendar month during which you elect to downgrade.
  • Fees for listings are based on the terms in effect when the listing is started and when it renews.

Other terms

  • We may amend these Terms of Service terms by posting the amended terms on www.ebay.com.au. Our right to amend the Terms of Service includes the right to modify, add to or remove terms. Except as stated otherwise in our User Agreement or elsewhere, all amended terms shall automatically be effective 30 days after they are initially posted.
  • eBay reserves the right to substitute, replace, or remove Stores features and functionality. In addition, eBay may update select Stores or its Stores program generally, either on a temporary or permanent basis. Such updates may include changes to the look and feel of the Store or the addition of new features or functionality. In the event that eBay decides make any substantive changes, we will provide you with written notice 30 days in advance, but with no such advance notice required for minor changes or the introduction of additional services or benefits as part of your eBay Store subscription package.
  • eBay reserves the right to cancel your Stores subscription at any time or decline to renew your Stores subscription if you do not meet eBay's Stores subscription eligibility requirements.
  • You acknowledge and agree that eBay may, upon 30 days' notice to you via email, change your eBay Stores subscription type if you don't meet eBay's then-current applicable subscription requirements. If this occurs, You're billed as described above. Such change may increase or decrease the fees you pay for eBay Stores and listings.
  • At any given time you can only have one active Stores subscription across all sites per username.
  • These terms are in addition to any other applicable terms or policies on the eBay site.
  • You may be required to limit your number of listings. Listings that are not removed may attract additional fees.

Last updated: 18 February 2021.

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