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Running Your Business
![]() Regardless of the type of business or way in which your business was started, new businesses are all faced with common challenges when it comes to running a business. While the list of tips and templates can be endless, we've provided you with a few to get you started.
Hiring Staff
Writing an accurate job description is key to hiring the right person for the right job. Before you decide where to advertise your vacant position make sure you have an accurate job description that reflects the job. It can be the difference between getting a mediocre employee or finding one that is a perfect fit! Job descriptions should outline the duties, accountabilities and responsibilities of the position as well as defining a job title, tasks, outcomes, working relationships and working conditions. Courtesy of Australian Business Limited download your Recruitment Tips document that includes a Job Description template.
Exporting
Breaking into the export market can be an easy way to grow your business but it can also be a challenging and costly exercise. You need to consider the demand for your product in different markets as well as different pricing strategies. eBay can be a very effective and low cost medium for testing International markets. Go to our Global Trade section on eBay for more information.
Austrade is an Australian Government agency that helps Australian companies with the time, cost and risk involved in selecting, entering and developing international markets. In many cases they have supported our business sellers with grants to help them build their businesses in foreign markets. Marketing Your Business
Marketing is more than just sales and advertising. In running any business it's essential that your marketing activities form part of an integrated plan. This way consumers receiving your marketing messages and materials will have a consistent portrayal of the brand you are developing. A good marketing plan will guide you through selecting your target market, discovering your strengths and weaknesses, developing your marketing mix and managing your budget. The Victorian Government has made available a thorough Marketing Plan which will guide you through all the key planning elements.
Trade Associations and Government
Involvement with Trade Associations and Government bodies can be a very low cost and informative way of gaining information related to your business. Many of them provide telephone-based support, give you access to excellent business tools and frequently commission research which may be of use to you. Australian Business Limited, The Australian Chamber of Commerce, Council of Small Business of Australia and The Australian Retailers Association are a few associations which may be of interest. Business Entry Point is a great national Government that can connect you with local Governments.
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