Skip to main content

No fakes. No fraud.
No doubt.

Shop collectable sneakers with
Authenticity Guarantee.

Professional authentication ICON

Professional
authentication

Secure delivery ICON

Secure
delivery

No cost to you ICON

No cost
to you

Genuine peace of mind, from start to finish

Authentified icon

Professional authentication

A team of independent authenticators meticulously inspects your sneakers, including new and pre-owned condition Jordans, Yeezys, Nikes, and more.

Secure delivery icon

Secure delivery

Your sneakers are sent directly from the authenticator using a free tracked FedEx delivery service, with signature confirmation required for all orders.

No more money icon

No cost to you

eBay currently covers all costs of the authentication process.

Authentic
without a doubt

nike shoe

Authentic
without a doubt

Multi-point inspection
Authenticators verify the box, sizing labels, soles, stitching, logos, heel tabs, laces, and more.

Get what you ordered
The authenticators also verify your sneakers against the seller's listing description, so you'll get exactly what you ordered.

Authenticity Guarantee tag
Once a pair is verified as authentic, the left sneaker receives a unique NFC-enabled tag that provides detailed information about the pair's authenticity. The tag also makes it easy to re-list the sneaker in the future.

Play video on YouTube

Discover sneakers from top brands

What is Authenticity Guarantee?

eBay’s Authenticity Guarantee is a service designed to help buyers shop with confidence. Our third-party authenticators physically inspect all eligible items before they are sent to buyers.

How does Authenticity Guarantee work?

It’s easy! Browse and shop eBay’s listings with the “Authenticity Guarantee” badge. When you buy an eligible item, the seller sends the item directly to a team of qualified, professional authenticators. The authenticators will thoroughly inspect and verify your item’s authenticity before it is sent to you using a tracked FedEx delivery service, paid for by eBay.

Will I be charged a fee for Authenticity Guarantee?

The Authenticity Guarantee service is currently free. As part of the Authenticity Guarantee service promotion, eBay covers the cost of authentication, as well as tracked FedEx delivery from the authentication facility to your delivery address.

What items are eligible for Authenticity Guarantee?

Currently, Authenticity Guarantee is available for certain sneakers in the men’s or women’s athletic shoe categories. Eligible items have a blue Authenticity Guarantee tick logo in search results and at the top right of the item page.

  • Items specified as customised will not be authenticated. “Customised” is defined as shoes that have been modified from their original state. Examples of this include shoes with personalised elements, custom artwork, or any modifications that did not come with the original sneaker.

  • We plan to add brands and models to our Authenticity Guarantee program over time. Check back for updates.

Authenticity Guarantee is currently available for items from international sellers. We're working to add Australian sellers soon - - check back for updates!

Are authenticated items protected by eBay Money Back Guarantee?

Authenticated items are covered by eBay Money Back Guarantee, assuming all other eligibility criteria are met. For full details, read our eBay Money Back Guarantee policy. If you have an issue with your authenticated item outside the eBay Money Back Guarantee time frames, please contact eBay Customer Service as you may be eligible for some additional protections.

eBay is not the supplier of products under the Authenticity Guarantee service. The eBay Money Back Guarantee policy and any other buyer protections we provide as part of the Authenticity Guarantee service in addition to any rights you may have against the seller under Australian Consumer Law.

Are pre-owned sneakers eligible for Authenticity Guarantee?

Yes, pre-owned sneakers $300 USD +, exclusive of tax and shipping are eligible for Authenticity Guarantee.

What happens at the authenticator?

Upon receiving the sneakers, eBay’s authentication partner first verifies that the contents are consistent with listing details. Then a multi-point, physical inspection is performed for authenticity. This process includes thorough physical inspection of the shoe’s structure, materials, tags and logos. The packaging and accessories are also reviewed for authenticity. Finally, an eBay Authenticity Guarantee NFC-enabled tag is attached to the shoes and programmed with the unique details of each product.

What is the eBay Authenticity Guarantee tag?

An eBay Authenticity Guarantee tag will be attached to each pair of sneakers once they have been verified by our authentication partner. The Authenticity Guarantee tag is fastened to the sneaker, activated with our digital stamp of authenticity and customised with the sneakers’ details. By holding your NFC-enabled device (iPhone 7 and above and most Android phones 2015 and newer) near the tag, you will receive a prompt and be able to view the authenticity report of your sneakers.

Who is providing the authentication service?

eBay has partnered with Sneaker Con, one of the leading industry experts in sneaker authentication, whose services and capabilities have been thoroughly vetted to ensure the highest standard of service to eBay users.

How long will the authentication process take? How long until I get my item?

After you purchase your eligible item, it is sent to eBay’s authentication partner, who will inspect your item within two business days of receipt. Once authenticity is verified, the item will be sent to you using a tracked FedEx delivery service, covered by eBay.

How do I track the status of my item?

Once your item has been inspected, you will receive an order update email with the next steps. Throughout the Authenticity Guarantee process you can check your Purchase history for status updates.

Is signature confirmation required upon delivery?

Signature confirmation is required for all deliveries.

Will I receive the original packaging with my purchase?

Yes, if the seller has included original packaging, all components will be sent to you.

What if the item does not pass authentication checks?

If the item’s authenticity cannot be verified or the item is not consistent with its listing, it will be returned to the seller and you’ll be issued a full refund to your original payment method.

Why can’t I message the seller after I purchase my shoes?

Messaging capability is turned off once you pay for your purchase. Once the seller sends your order, it’s first routed to our authentication facility. All tracking information and notifications are available on the eBay platform. If you have questions or need assistance with your order, please visit our Help pages.

What should I do if I want to change or cancel my order?

You can request to cancel your order through the Purchase history page within an hour of purchase if the seller has not yet sent the item. Unfortunately address changes cannot be accommodated at this time, so please double-check to make sure you’ve entered the correct address. Learn more about cancelling your order.

Where is my item being sent to and why isn’t it my address?

Your shoes will first be sent to eBay’s sneaker authentication centre. Once they are authenticated, your shoes will be forwarded on to the delivery address you entered at checkout. 

How can I track the progress of my purchase?

Tracking information will be uploaded on the Purchase history page where you’ll be able to track the shipment of your order and see exactly where it is in the authentication process.

Can I return items purchased with Authenticity Guarantee if I change my mind?

You can return an item if the seller offers returns and you request a return within the return window stated in the listing. If the seller does not accept returns or the seller’s return window has passed, you won't be able to request a return if you change your mind.

Do I have to pay GST on my order?

eBay is required to collect GST (Goods and Services Tax) on orders up to AU $1,000 imported into Australia. If you're buying an item located outside Australia and you select an Australian delivery address, eBay will add GST to the total at checkout. The seller receives payment for the order (item price + postage costs), and eBay remits the GST to the Australian Taxation Office (ATO). If GST was collected, you can view and download a tax invoice from the Order details page in your Purchase history. For orders valued at over AU $1,000, the GST is generally collected at the Australian border. You may need to pay it as part of clearing your parcel through customs. For more information about buying from overseas sellers, see our article about international purchases and postage.

The Authenticity Guarantee service for Sneakers ("Authenticity Guarantee” or “Authenticity Guarantee for Sneakers") makes third-party inspection and authentication services (the “Services”) mandatory for certain items sold on eBay.com.au. These Authenticity Guarantee Terms and Conditions ("Terms") apply to the Authenticity Guarantee service for Sneakers and Eligible Items detailed below and sold or purchased on eBay.com.au, and set out the terms on which eBay offers you access to and use of the Authenticity Guarantee service for Sneakers.

  1. Applicability of eBay User Agreement.

    The eBay.com.au User Agreement, eBay's User Privacy Notice, and all policies posted on our sites (collectively, and as the same may be amended from time to time, "eBay's Policies") apply in addition to these Terms. In the event of a conflict or inconsistency between these Terms and eBay's Policies, these Terms will control as to all matters that they explicitly address. For all matters not explicitly addressed by these Terms, eBay's Policies will control.

  2. Applicability of eBay’s Money Back Guarantee (“eMBG”).

    For authenticated items, eBay Money Back Guarantee only covers items returned within the seller’s return window and items that satisfy the eMBG eligibility requirements and are not received or that arrive damaged. Learn more about eBay Money Back Guarantee.  If you have an issue with your authenticated item outside the eMBG time frames, please contact eBay Customer Service as you may be eligible for some additional protections.

  3. Description of the Authenticity Guarantee Service.

    After the purchase of an Eligible Item (description in Section 6(a) below) on eBay.com.au, the item is sent to a vetted third-party authentication partner to carefully inspect the item for authenticity and accuracy against the item listing. Upon confirmation of the item by the third-party authentication partner, it is properly packaged and securely sent to the buyer. If the item's authenticity cannot be verified or the item is significantly not as described, the item is returned to the seller by the authentication partner and a refund is issued.

  4. Description of the Services.

    The Services are provided by a third-party authentication partner ("Authentication Partner") for Eligible Items purchased and delivered to an Australian address. The Authentication Partner will inspect the item within two (2) business days of receipt at their facilities. This check will include inspection of the shoe for authenticity and accuracy against the item listing. Accessories such as laces will not be authenticated if they are noted in the listing as replacements. In such cases, the condition of accessories will instead be verified against the listing.

    Items may also be photographed for use by eBay or its licensees as part of eBay’s image catalogue or for any other purpose, at eBay’s exclusive discretion.

    By listing for sale or purchasing an Eligible Item, you acknowledge and agree that the Eligible Item will be sent to the Authentication Partner to perform the Services. More information about the Authentication Partner and Services may be found in our Authenticity Guarantee FAQs. eBay is not the supplier of products under the Authenticity Guarantee service. The eMBG policy and any other buyer protections we provide as part of the Authenticity Guarantee service in addition to any rights you may have against the seller under Australian Consumer Law.

  5. Authenticity Guarantee Service Fees.

    The Services are provided at no cost to sellers and buyers for Eligible Items that are bought or sold on eBay.com.au; however, eBay reserves the right to institute, alter or amend fees or costs associated with the Services at any time, at eBay’s sole discretion.

  6. Eligibility
    1. Item Eligibility.

      Only select listings on eBay.com.au are eligible for the Service. eBay reserves the right at any time, in its sole discretion, with or without notice to you, to alter or amend the eligibility requirements for Eligible Items, including, but not limited to category, and/or value of items and/or transactions.

      Only items from select sellers are eligible at the current time, although Authenticity Guarantee will be and rapidly expanding to all sellers in sneakers. Check listings for the “Authenticity Guarantee” blue tick badge to see if Eligible Items from a particular seller are included at this time.

      Eligible Items in the Athletic Shoes categories must satisfy the following conditions:

      • Brands: Yeezy, Jordan, Nike, adidas, New Balance, Asics, Vans, Reebok, Converse, and Puma
      • Price: new condition shoes $100 USD + and pre-owned $300 USD +, exclusive of tax and shipping
      • Condition: New and Pre-owned
      • Category: Men’s Athletic Shoes, Women’s Athletic Shoes
    2. The following items are not eligible for Authenticity Guarantee:
      • Items not bearing the Authenticity Guarantee badge
      • Sneakers listed in categories not named above
      • Miscategorised items, e.g. other types of shoes listed in eligible categories.
      • Modified sneakers
      • Signed sneakers
      • Items purchased using an offline payment method
      • Listings that offer local pickup
      • Items delivered to P.O. Boxes and Parcel Lockers

      Ineligible items will not be authenticated.

    3. Country Eligibility.

      The Authenticity Guarantee service is not available for buyers in all countries. eBay reserves the right to expand or limit the countries eligible for Authenticity Guarantee or the Services at any time, in its sole discretion, with or without notice.

  7. Party Roles
    1. Your Role as Seller.

      By listing an Eligible Item for sale on the eBay platform, you authorise its inspection by the Authentication Partner subsequent to its purchase.

      Upon purchase, you are required to deliver the Eligible Item to the Authentication Partner as directed by eBay. Items must be sent to the facility individually unless part of a multi-item order. The cost of postage to the Authentication Partner is not covered by eBay.

    2. Your Role as Buyer.

      By purchasing an Eligible Item on the eBay platform, you acknowledge and agree to inspection and photographing of the Eligible Item by the Authentication Partner prior to your receipt of the Eligible Item. In addition, if a return is requested, you acknowledge and agree to send the Eligible Item as directed by eBay and to the inspection of the Eligible Item before the return is processed or a refund is issued. More information on returns can be found in our Authenticity Guarantee FAQs.

    3. Circumvention of Buyer and Seller Requirements.

      If buyer or seller circumvent or do not comply with Sections 8.a or 8.b of these Terms, or if buyer or seller violate or are found to be non-compliant with the Terms, eBay reserves the right to take immediate action such as, but not limited to, account restriction or suspension and/or the transfer of fees and costs associated with Authenticity Guarantee. The actions we take will be commensurate with the nature of the issue we have identified and what is reasonably required to protect the interests of eBay users and the legitimate interests of eBay as provider of the service.

    4. Impact of Fraud Detection on Buyers and Sellers.

      You acknowledge and agree that if the third-party authenticator detects fraud or suspects that an item is counterfeit, the item will be removed from marketplace circulation - neither buyer or seller will receive the item; in addition, eBay will work with the proper authorities as needed.

  8. Data Privacy.

    eBay's collection and processing of personal information in connection with the Authenticity Guarantee service is governed by the User Privacy Notice that applies to your use of the eBay.com.au website or, as applicable, another eBay international site. For items purchased that qualify for the Authenticity Guarantee service, eBay will share your order information, including but not limited to your name, address, email address and telephone number with the Authentication Partner in order for it to provide the Services. By selling or purchasing an Eligible Item, you direct eBay to provide this order information to the Authentication Partner, who may disclose this information, however collected, to its affiliates, service providers, other third parties (such as shipping carriers and revenue authorities) as necessary to perform the Services.

  9. Lost, Damaged, or Items Not Delivered.

    Items that are lost or damaged during the Authenticity Guarantee process are protected by eBay Money Back Guarantee, subject to the eMBG guidelines.

  10. Service Updates and Discontinuation.

    eBay has the right, but not the obligation, to alter, amend, replace, suspend temporarily, and/or discontinue permanently, the Authenticity Guarantee service, the name of Authenticity Guarantee, any of the Services provided, features, and/or functionality offered under Authenticity Guarantee, and/or the service providers used to provide any or all of the Services under Authenticity Guarantee, at any time, in its sole discretion, with or without notice to you.

  11. Amendment.

    eBay may amend these Terms, including applicable fees, at any time by posting the amended terms on the eBay site. Except as stated elsewhere, all amended terms shall take effect immediately and automatically when posted on the eBay site.