Get $15 off ad fees for Promoted Listings with a general strategy*

Activate the promotion and create a general campaign today to reach buyers, help drive sales, and save on ad fees.

Activate promotion

*Max. Discount $15. Excl. GST. Terms and conditions apply. 

You’re just a few clicks away. How to claim the offer:

  1. Click the Activate promotion button
  2. Create a Promoted Listings campaign using a general strategy
  3. Receive $15 off Promoted Listings ad fees until 30 September 2026*

 

What is Promoted Listings?

Promoted Listings is a cost-per-click advertising solution with general access to ad placements across eBay. By selecting and using a general strategy, you can boost your listings to accelerate sales and reach motivated buyers.

Core features:

  • Access advanced controls: Unlock advanced targeting option and bid for general ad placements in eBay search results to convert clicks into more sales
  • Only pay for clicks: With precise daily budgeting, gain control of your ad spend and only pay for the engagement you receive on promoted listings
  • Grow your business: Reach motivated buyers with general access to effective ad placements

PROMOTION TERMS & CONDITIONS

By invitation only; offer is not transferable. No guarantee is made that any item will be promoted, or will sell at a particular price or at all.


1. What is the Promotion?

Eligible Members who are invited to participate, and activate the Promotion during the Promotion Period (described below), pursuant to the terms and conditions set forth herein, will receive $100 on their Promoted Listings general Strategy ad fees, as those fees are calculated and incurred on www.eBay.com.au during the Promotion Period (the “Promotion”).

eBay’s Promoted Listings general strategy ad fees are based on the bids a seller sets for the keywords in their ad group, and the total number of clicks the promoted ads have received.  For more information, visit our help page.

 

2. Who’s eligible?

This Promotion is available to members who:

  1. are registered on www.eBay.com.au ;
  2. reside in Australia or New Zealand;
  3. were invited by eBay Marketplaces GmbH (“eBay”) or any of its related bodies corporate to participate in the Promotion by way of an email, ‘My eBay’ message or banner;
  4. actively opt-in to the Promotion via the RSVP link on the promotional landing page between 7 July 2026 00:00:01 AEST and September 30 2026 23:59:59 AEDT; and
  5. promote and/or maintain at least one listing on the www.eBay.com.au during the Promotion Period using Promoted Listings general Strategy campaigns.
  6. meet eBay’s minimum seller performance standards. Please sign in to My eBay and view your Seller Dashboard to verify whether your account is currently meeting the standards.

(together “Eligible Members”).

Participation is linked to the seller’s account and is not transferable, nor exchangeable for cash or any other type of credit.

 

3. When is it?

This Promotion will begin on 7 July 2026, and will end on 30 September 2026, for listings that are promoted on www.eBay.com.au (the “Promotion Period”).

 

4. How do I receive the Promotion?

Once an Eligible Member sells their items through the Promoted Listings service using a general strategy during the Promotion Period, they will incur ad fees based on the ad percentage rate selected (“Promoted Listings Ad fee”). 

The Promotion (and discount) will not be shown during the listing or campaign creation process. 

If the Promoted Listings general strategy ads fee discount under the Promotion is not applied automatically to the Eligible Member’s account, please allow up to 30 days from the end of the Promotion Period for the discount to be applied.

The Promotion will only be applicable to ad fee charges for clicks that have been generated through Promoted Listings general strategy campaigns during the Promotion Period, excluding the date you opt in to the Promotion.

For example only: A promotion starts on 1 November. Seller opts in on 2 November to activate the promotion. Only ad fees for clicks which occur from 3 November onward to the end of the relevant promotion period will be eligible for the discount.

  • Once the maximum credit is reached, eBay’s standard Promoted Listings general strategy ad fees will apply.
  • The Eligible Member is only entitled to a credit in relation to actual Promoted Listings general strategy ad fees incurred during the Promotion Period. For the avoidance of doubt, if the maximum credit has not been fully utilised before the end of the Promotion Period, any unused portion will be forfeited and the Eligible Member will not be entitled to the full maximum credit.
  • Any other fees (such as insertion fees and listing upgrade fees) will still apply and will be charged in full in accordance with the eBay User Agreement.
  • The Promotion only applies to items for which Promoted Listings is available.
  • The Promotion applies to multi-quantity and single-quantity listings in Fixed Price format only.

 

5. Restrictions and exclusions

The following exclusions apply:

  • Sellers who have not been invited to participate and/or listings created by anyone not invited to participate, or sellers who have been invited to participate but who have not actively opted in, are excluded from the Promotion.
  • Fees for Promoted Listings general strategy campaigns that are incurred outside of the Promotion Period are not included in the Promotion.
  • Eligible Members may be excluded from the Promotion if their eBay account is subject to listing restrictions, suspended, restricted or made inactive, or if the Eligible Member falls below eBay’s minimum seller performance standards. Please sign in to My eBay and view your Seller Dashboard to verify whether your account is currently meeting the standards.
  • The following are also excluded from the Promotion:
    • Any items listed that don’t comply with eBay’s listing policies, including (but not limited to) eBay’s prohibited and restricted items policies, and identical listings that don’t comply with eBay’s duplicate listings policy.
    • Any items for which Promoted Listings with a general strategy is not available. 
    • Any items listed in Classified Ads format.
    • Any items listed in auction-style format.
    • Any item listed during the Promotion Period but scheduled to start after the Promotion Period.
    • Listings that are sold on any eBay site other than ebay.com.au

 

6. General terms

  • eBay’s User Agreement, Payment Terms of Use, Marketing Program Terms and other rules and policies continue to apply and are set out at: https://www.ebay.com.au/help/policies/default/ebays-rules-policies?id=4205. 
  • eBay reserves the right, at its reasonable discretion, to vary these Terms and Conditions by publishing revised terms on eBay.com.au, or to cancel or change the Promotion at any time. eBay will only vary these Terms and Conditions or cancel or change the Promotion where it determines, acting reasonably, that it is necessary to do so to prevent fraud, seller misuse or abuse of the Promotion, or where it is necessary to do so to protect eBay’s legitimate business interests, including the cost to it of providing a Promotion. Unless it is necessary to update these Terms and Conditions to correct a minor mistake or error, or to urgently vary these Terms and Conditions or cancel or change the Promotion such as in the case of fraudulent activity, eBay will provide 48 hours’ written notice (“Notice Period”). If you do not agree to the variation or any change in the Promotion, you must terminate this agreement and cease participation in the Promotion during the Notice Period. 
  • Notwithstanding the foregoing, any promotion which does not have an end date specified at the time of launch or is promoted as a limited time promotion, will not have an indefinite duration and may be ended by eBay at any time.
  • eBay reserves the right to verify a seller’s eligibility for this Promotion. Persons who violate the terms of this Promotion may not be eligible for future promotions, and any attempt to manipulate the Promotion will lead to automatic exclusion from participation.
  • eBay also reserves the right to exclude users on the basis that their seller account has fallen below the minimum required seller performance standards. Sellers should confirm eligibility by checking their account status on My eBay.
  • eBay may also disqualify any seller who does not act in accordance with, or who is acting in a way which contravenes the spirit or intention of, these Terms and Conditions, eBay's User Agreement, or any of eBay’s policies in any way. 
  • To the extent permitted by law, eBay is not liable for any injury, loss or damage of any nature whatsoever (including but not limited to indirect or consequential loss) which is suffered or sustained as a result of or in connection with receiving, taking or using the promotional credit/discount under the Promotion.
  • Any tax liability arising as a result of accepting the promotional credit/discount or in relation to qualifying listings in relation to the Promotion is the responsibility of the seller.
  • All monetary amounts specified in these Terms and Conditions are in Australian dollars (AUD) and exclusive of GST unless expressly stated otherwise.
  • These Terms and Conditions are governed exclusively by the laws of the State of New South Wales. Each party irrevocably agrees to the exclusive jurisdiction of New South Wales.