Important changes to eBay selling

A Pro seller is a seller with an active Pro subscription. Our Pro subscription has four different plans: Pro Starter, Pro Basic, Pro Featured, and Pro Anchor. Sellers who have more than AU $25,000 in sales in the past 12 months will be automatically upgraded to a Pro Starter plan. Any sellers can choose to subscribe to any of the four Pro plans at any time to access advanced selling features and expanded payout and shipping options.

From 12 May, we've made it free to sell for Australia-based sellers with up to $25,000 in sales in the past 12 months. Free selling is not available to sellers with a Pro subscription (referred to as Pro sellers). 

If you are eligible for free selling, you can decide to cancel your subscription. Please note, if you choose to cancel your Pro subscription to access free selling, any active listings using advanced selling features will be adjusted and you’ll be able to review the details of these changes prior to cancelling. 

Yes, you may choose to downgrade to our new Pro Starter plan but you’ll lose access to API and third-party integrations, and marketing and discount tools, including volume pricing. The Pro Starter plan has no monthly subscription cost and the final value fee is 13.4% for most categories. If you’re currently ineligible for free selling and later become eligible, you can choose to cancel your Pro subscription from the Manage Subscription page in Seller Hub.

Yes, if you are eligible for free selling (you are an Australia-based seller with less than $25,000 in sales in the last 12 months), you can cancel your subscription and move to free selling from the beginning of the next month. Please note, if you choose to opt out of a Pro plan to take advantage of free selling, any active listings using advanced selling features will be adjusted. You will be reminded of these changes prior to cancelling.

Yes, if you are eligible for free selling, you will have the option to cancel your Pro Starter plan. 

The Pro Starter plan launches on 12 May. You can cancel your Pro Starter plan effective immediately until 1 June. After this date, you can still cancel but you'll have to wait until the beginning of the following month to access free selling.

Subscriptions run on a monthly basis, so if you cancel or downgrade any subscription, it will take effect from the start of the following month. Subscription upgrades take effect immediately. 

If you sell over $25,000 in a rolling 12-month period, the Pro Starter plan will be your default selling experience.

Yes, advanced selling features such as multi-quantity listings and listing with variations, choice of shipping and payout options are exclusive to sellers with a Pro subscription. If you opt out of your Pro plan to take advantage of free selling, you will lose access to advanced selling features and shipping and payout options. 

We’ve renamed Store subscriptions to Pro subscriptions and made advanced selling features exclusive to Pro sellers. Existing subscribers will automatically transition to the equivalent Pro plan.

No, there are no changes to your current subscription or transaction fees as part of this update.

You’ll be automatically moved to the corresponding Pro subscription starting 12 May 2026. You don’t need to do anything.

Consider the features available to sellers with a Pro subscription. If you rely on any of these advanced selling tools, want to scale your business with marketing tools or scaling programs, or use integrations, a Pro subscription is likely the better fit for you. Casual sellers with limited use of advanced selling features may benefit from free selling. Compare plans and their benefits. 

Your plan is based on your selling activity and/or use of advanced selling tools. If you sell over $25,000 in a rolling 12-month period, you’ll be automatically upgraded to a Pro Starter plan as your default selling experience. 

If you are currently using advanced selling features which are becoming exclusive to sellers with a Pro subscription, we believe you’ll have the best selling experience with a Pro Starter plan. This helps ensure you continue to have access to the features you rely on.

Yes, you can upgrade and downgrade your Pro plans at any time. You can only cancel your Pro subscription if you have AU $25,000 or less in sales in the past 12 months. Learn more about selling fees and how your sales are evaluated

We have introduced Buyer Protection on all purchases to give buyers greater confidence when shopping. Listings from Pro sellers include Buyer Protection at no additional cost to the buyer or the seller.

For sellers without a Pro subscription, a mandatory Buyer Protection fee (4-8% of the item price) is applied to listings and included in the price the buyer sees when shopping. Learn more about Buyer Protection.

Advanced selling features are tools designed for higher-volume or scaling sellers and will be exclusive to sellers with a Pro subscription. These include:

• Multi-quantity listings (selling multiple units of the same item)
• Multi-variation listings (e.g. size, colour options in one listing)
• Volume pricing* (discounts for bulk purchases)
• APIs and third-party integrations for managing your business at scale* 

*Exclusive to sellers with a Pro Basic plan or above starting 12 May.

The $25,000 sales threshold in a rolling 12 month period is an eligibility criteria, not a fee-free allowance. To qualify for free selling, your annual sales must remain at or under this threshold. Free selling will not be available to sellers with a Pro subscription (referred to as Pro sellers).

It depends on how much you sell and which features you use. If you sell high volumes, being on a Pro Basic plan or above unlocks lower final value fees as well as additional features compared to the Pro Starter plan, but you’ll pay a monthly subscription fee. Compare Pro plans. 

Depending on the Pro plan you choose, you’ll get access to lower selling fees and tools that support your growth. Compare your current selling fees with the monthly subscription cost and determine your breakeven point where you save more on fees than the monthly cost. 

No, you can choose how to send your items. Either through the carrier of your choice, such as Australia Post or buy your labels on eBay.

These changes have been planned for some time as part of improving the experience and value we offer to sellers in Australia.