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No more Reserves!

On Tuesday 10th August, 2004, eBay.com.au will be removing the ability to use Reserves for all categories except Cars, Motorcycles, Boats and Other Vehicles. The changes will start being implemented at 12:00:01am AEST, Tuesday 10th August, 2004.

Research has shown that sellers who don't use a Reserve on their listings experience a 34% higher sell-through rate than those sellers using Reserve, so here's your chance to be more successful!*

Got a question about the changes? Take a look at our Frequently Asked Questions (FAQs) below.

On Tuesday 10th August, 2004, eBay.com.au will be removing the ability to use Reserves for most categories.
 
Reserve Removal FAQs
 
Q: If I can’t use a Reserve, how do I ensure I get the price I want for my item?
There are a number of ways you can price your item for sale on eBay. Many of our large sellers experience great results by listing their item at $1 and allowing the buyers to determine the final sales price. However, if you feel uncomfortable listing this way, set your price at the level you would have your Reserve price at.
 
Q: Why is eBay.com.au removing Reserves?
There is strong evidence that Reserves restrict the bidding activity on an item. eBay research has shown that sellers who don’t use a Reserve on their listings experience a 34% higher sell-through rate than those sellers using Reserve.* This change is being implemented to help sellers be more successful selling on eBay.com.au.
 
Q: If I list an item on another eBay site (other than eBay.com.au), will I be able to
use a Reserve?
Yes. You can continue to use Reserves on all other eBay sites except eBay.com.au and eBay.de.
 
Q: Why is Australia the only country removing Reserves?
This change is designed to help the small number of sellers in Australia who have previously used Reserves to be more successful. There is strong evidence that Reserves restrict the bidding activity on an item. eBay research has shown that sellers who don’t use a Reserve on their listings experience a 34% higher sell-through rate than those sellers using Reserve.* This is a country specific launch and no other sites are involved at this stage.
 
Q: Did eBay.com.au consult the community before making this decision?
Yes. As always, eBay consulted its community members before making the decision to remove Reserves. Specifically, eBay held conference calls with buyers and sellers, held a special Voices session and reached out to numerous members through our boards and events. Overall, the feedback confirmed the benefits of removing Reserve prices and was instrumental in our final decision.
 
Q: Won’t this change cause more sellers to end their listings early if they aren’t achieving the price they want?
Sellers should only end a listing early for the following reasons:
  • The item is no longer available for sale.
  • There was an error in the starting price.
  • There was an error in the listing.
  • The item was lost or broken.
Please be assured that eBay investigates all reports regarding this policy and takes action as necessary. If you would like to report a violation of these policies, please email our Customer Support team.
 
Q: Am I able to list my item at a set price and state a Reserve price in my listing?
No, this is against eBay’s Listing Policy. Click here for more information about this policy. If you are concerned about selling your item for less than it’s worth, you should set your start price at the minimum price you would be willing to accept.
 
Q: I use Turbo Lister to list my items for sale on eBay, will Reserves appear as an option?
As Turbo Lister is a tool that allows you to list on any eBay site, the Reserve price option will still be available within it. However, if you attempt to list an item with a Reserve price on eBay Australia using Turbo Lister, an error message will be returned to you when you upload your listings. We are currently working on the removal of the Reserve field for Australia in Turbo Lister and expect the change to occur in September, 2004. For future changes to Turbo Lister, please visit the Announcement Board.
 
Q: I have listings live on eBay.com.au with a Reserve. Will these listings continue to have a Reserve when this change occurs?
Yes, any live listings on eBay.com.au that currently have a Reserve will remain the same until the listing ends. If you relist this item after Reserves are removed, you will not be able to use a Reserve, so please adjust your start price accordingly.
 
If you have any other questions regarding the removal of Reserves, please email Customer Support.

Visit the chatboards for advice from members on how to sell without a Reserve.

* eBay Australia Data, August 2003


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