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eBay Stores: Subscription packages

The new eBay Store is here, with a cleaner, more modern look. If you haven't already, learn more about the changes and update your Store now.

To open an eBay Store, you need an eBay seller account, with an automatic payment method on file.

Note: To open a Featured or Anchor eBay Store, your seller performance level can't be below standard.

Stores subscription packages

Choose from three Store subscription packages – Basic, Featured or Anchor – with discounted final value fees and greater free listing entitlements.

See a comparison of Store fees or calculate your best option using our fee illustrator.

Other Store benefits include:
  • Store home page: Create a professional-looking, branded storefront in minutes.

  • Featured items: Tools to promote your specific products or promotions.

  • Customised web address: Get your very own URL (

  • Store categories: Organise and display your items in custom categories.

  • Valuable sales management tools: Manage your listings and sales, put items on sale or place your Store on holiday.

  • Powerful promotional tools: Promote your Store from all of your listings, via email newsletters, create promotional flyers and optimise your search keywords.

  • Advanced analytical tools: Free reports to help inform your business strategies.

See a full comparison of Store features.

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