Making buyers aware of your eBay Store and your Store Inventory items is the key to your success. Here are some ways to promote your Store:

Promoting your Store on eBay

• Make the most of your Auction-style and Fixed Price listings
  The most successful eBay Store sellers bring buyers to their Store through their Auction-style and Fixed Price listings, which appear in regular searches and categories on eBay. In your item descriptions, include links to pages in your Store such as: the home page, Store categories, Store Inventory items, and so forth. Use the listing frame to incorporate your Store's visuals (colors, logo, and theme), as well as links to your other Store pages and categories in all of your item descriptions.
  Note: You can send items from your existing Store Inventory listings to new Auction-style or Fixed Price listings.

• Control your cross-promotions
  When buyers view, bid on, or win an item, your other items (including Store Inventory items) are promoted in a special display. As a Store seller, you have complete control over which items are shown. Set up your cross-promotions to give your Store Inventory items maximum exposure.

• Take advantage of Store marketing tools

  eBay offers a number of marketing tools that you can use to promote your store including email marketing, customised listing frames, promotional flyers, and listing feeds. You can access these tools by clicking the “Marketing Tools” link in My eBay.

• Custom listing frame
  Include your own banner, called a listing frame, on your Store to promote your Store on listings and to brand your Store and further enhance the buyer experience.

• Use your About Me page
  Create an About Me page and devote it to your Store: describe your business, include links to your Store, incorporate your Store's visuals, and so forth. Once you create this page, users can click the "me" icon that always appears next to your User ID to learn more about you.

• Upgrade your subscription level
  Upgrade your subscription level for more exposure on eBay Stores search pages, as well as other parts of eBay.

• Include your Store name in Discussion Board posts
  When you communicate with other members of the eBay community on eBay's Discussion Boards, include your Store name and URL as part of your signature.

Promoting your Store outside eBay

• Promote your Store in emails and printed materials
  Always include your Store name and URL, and your branding elements (theme, colors, logo) in all your correspondence with buyers (such as emails and packing slips), as well as advertisements. Also, take advantage of your Store’s email marketing newsletters, which you can use to send customized email campaigns to your buyers. Create a promotional flyer to include in your shipping and to send out to customers.
  

• Optimise your Store for Internet search engines
  Match the text in your Store to the keywords users might enter when searching for the types of items that you're selling. This increases your Store's chances of appearing in their search results. Include these keywords in your Store name, Store category names, and/or the content on your custom pages.

• Include your listings in product search engines
  Arrange to have your Store Inventory items appear on shopping comparison Web sites. Set up partnerships with these sites and export a feed of all your Store listings to enable your partners to access up-to-date information about your listings.

Other tips

• Register your domain name
  Create a Store URL that's easy for buyers to remember by registering a domain name (for example, www.fancyclocks.com). Buyers who go to your domain name will be automatically forwarded to your Store's home page.

• Check your Store Traffic Reports
  Examine your Store Traffic Reports to find out where your visitors are coming from and where they go in your Store. This information can help you to create a marketing strategy.