Top Rated Sellers are recognised and rewarded as sellers who consistently provide the best buying experiences to their customers. You can be a Top Rated Seller whether you have a large volume of sales or a smaller volume, provided you meet certain performance standards.
Top Rated Sellers with listings that meet certain requirements get the additional benefits of eBay Premium Service.
If you meet all the Top Rated Seller performance requirements, you receive the following benefits:
A prominent eBay Premium Service badge on qualifying listings. This is displayed both on the listing and in search results.
Improved search standing for all Fixed Price listings in Best Match search results
Note: eBay Premium Service listings receive the most exposure in search, but other Fixed Price listings from Top Rated Sellers also receive some additional exposure.
Australians registered on eBay.com.au who are Top Rated Sellers with Anchor Store subscriptions can list directly on most European eBay sites for $0 insertion fees. Specific listing criteria and category exclusions apply.
Learn more about international insertion fee benefits for Top Rated Sellers.
Check your seller dashboard to see your current average ratings and status.
Top Rated Seller account status requirements
To become a Top Rated Seller, you need to meet the following requirements:
Have an eBay account that's been active for at least 90 days.
Have at least 100 transactions and $1,000 in sales with Australian buyers over the most recent 12-month period
Maximum number of 1- and 2-star DSRs*
Percentage or count**
Item as described
0.60% or 2
0.60% or 2
0.60% or 2
Postage and handling charges
0.60% or 2
*If you have 400 or more transactions over the past three months, these scores are calculated over the last three calendar months. For all other sellers, the scores are calculated from transactions over the last 12 calendar months.
**To measure your overall performance accurately, we only count 1 and 2 ratings if they come from two or more buyers within any given evaluation period. If you have more than 400 transactions, three or more buyers must leave low detailed seller ratings before they are counted.
Don't meet this criteria? Read more about eBay’s Seller performance standards.
Note: eBay may, at its sole discretion, temporarily grant Top Rated Seller status to an account even if it does not otherwise meet the requirements at the time of evaluation. This may be as a result of loss of Top Rated Seller status due to eBay or PayPal site outage, natural disaster, postal strike, or for any other reason that eBay may determine makes a temporary status change necessary.
eBay Premium Service listing requirements
Once you're Top Rated at an account level, you can choose to provide eBay Premium Service at an individual listing level for some or all of your listings.
Qualifying listings will display the eBay Premium Service badge to let buyers know that you offer high levels of customer service, and enjoy the greatest, on average, advantage in Best Match search results.
To qualify for eBay Premium Service, you must offer all of the following on each listing:
Free postage to AU buyers
Same business day or one business day handling
30+ day money back return policy
Express postage option - offering delivery within one day
The following categories and listing types are excluded from eligibility for eBay Premium Service badging:
Items that offer local pickup only
Property and Businesses for sale.
Top Rated and eBay Premium Service best practices
Follow these best practices to make sure you're meeting buyer expectations for eBay Premium Service listings:
Fulfil your orders within the time promised—within one day when possible.
Tracking is uploaded automatically when you print Australia Post postage labels on eBay.
Offer a return policy that is 30 days or longer with a money back option.
Return policies must allow for "change of mind" returns, although for "change of mind" returns you may specify that items must be returned in original condition or charge a restocking fee for items returned opened or used.
Qualifying for Top Rated Seller status and eBay Premium Service on other eBay sites
Qualification requirements for Top Rated Seller status vary from country to country. In some countries you can only become a Top Rated Seller where you sell items on that country’s site. In other countries, you will qualify as a Top Rated Seller by meeting the global performance standards.
If you sell on other eBay sites, you can become a Top Rated Seller based on your transactions with buyers in those countries. For example, your seller status in the UK is based on your transactions with UK and Irish buyers and how those buyers rate your performance.
If you qualify for the US, UK, German, or global programme(s), you'll receive promotion in search and the Top Rated Seller badge (if it's in use) on those sites.
To become Top Rated on:
Your listings on other eBay sites can also qualify for eBay Premium Service (known as Top Rated Plus on eBay.com) if it's available - see each site's requirements by following the links listed above.
Learn more about Seller performance standards and international insertion fee benefits for Australian Top Rated Sellers.
Frequently asked questions
1. How will I know if I'm a Top Rated Seller?
You can check your current status anytime using your Seller dashboard. We’ll also send you an email at the end of the month if you’ve met the criteria (as evaluated on the 20th of every month).
2. Why did eBay replace the Top Rated Seller badge with the new eBay Premium Service badge?
The retail environment has changed. Customers have an abundant choice of sellers on and off eBay who are delivering fantastic service standards. The goal of the eBay Premium Service badge is to ensure eBay is featuring items with postage and returns standards that are now the norm in ecommerce. This will continue to bring customers to the sellers on eBay. When customers see the eBay Premium Service badge, they'll know the item posts fast—from an experienced seller—and they can return the item, hassle-free, within a reasonable window of time.
3. If I lose my eBay Top Rated Seller status, can I get it back?
If you lose your eBay Top Rated Seller status, we’ll send you an email notification and you’ll see the change in status on your seller dashboard. When you once again meet the criteria, you’ll be automatically reinstated and will qualify for benefits on the next evaluation date.
If you have at least 10 Detailed Seller Ratings within the last 12 months you can always check your seller dashboard to see where you stand. You can also contact our Customer Support team for advice on best-in-class selling practices.
4. Will I get a benefit for being a Top Rated Seller even if my listing doesn’t meet the requirements?
The 'eBay Premium Service' badge in search results identifies listings that offer a consistent set of services related to postage and returns. As a Top Rated Seller, your other listings will still receive some increased visibility, but they won't be identified with a badge.
5. What is the evaluation cycle?
Top Rated Seller status is evaluated on the 20th of each month. Sellers with 400 or more transactions over a three month period are evaluated on their transactions with buyers over that period. For all other sellers, the rates are based on transactions over the last 12 months.
6. Do the express delivery option and the free postage option have to be my first selected options?
The order in which you select your postage options doesn’t matter when it comes to meeting the listing requirements.
7. Does express delivery need to be free?
The express delivery requirement is designed to offer buyers more choice in case they need to get their item quickly, but it does not need to be free. The free postage requirement is for a standard postage service. If you choose to offer express postage for free, it will qualify for the Top Rated program.
8. My business processes don’t allow me to offer 30-day money back returns. How can I meet the new returns requirement for my listings?
Wherever it is possible to offer a 30-day money back return to buyers you should do so. Customers expect this option and in order for listings to qualify you need to provide this service. While we recognise not all sellers can offer 30-day money back returns on all their listings, you should remember that your listings are required to comply with the Australian Consumer Law on returns.
Learn more about specifying your returns policy.
9. What qualifies as an express delivery option?
All of the postage options classified under ‘express’ when you create a listing, such as Australia Post Express, Fastway Couriers, DHL, TNT, Toll, and Star Track Express.
10. Are there any exceptions or category exclusions?
A few categories and listing types are excluded from eBay Premium Service badging:
Items that offer local pickup only
Property and businesses for sale
For some types of items, the listing requirements may be too difficult to meet, but this will be true for everyone selling that type of item. For example, if a refrigerator is too expensive to provide free postage on, that would be the case for all sellers within the category.
11. Do I have to meet the requirements on all my listings?
It's your decision whether to offer the required services on all, some or none of your listings. Only those listings offering the required services will get the eBay Premium Service badging and benefits.