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Promoting your eBay Store


Making buyers aware of your eBay Store is one key to your success. Here are some tips to help drive traffic to your eBay Store.

Promoting your Store on eBay

Make the most of your auction-style and fixed price listings
The most successful eBay Store sellers bring buyers to their Store through their auction-style and fixed price listings, which appear in regular searches and categories on eBay. In your item descriptions, include links to pages in your Store such as the home page and custom Store categories. Use the listing header to incorporate your Store's branding, such as colours and logo, and include links to your other Store pages and categories in all of your item descriptions.
Take advantage of Store marketing tools
We offer a number of marketing tools that you can use to promote your Store, including email marketing, a customised listing header, promotional flyers and cross-promotions. You can find these tools in the Marketing Tools section in My eBay.
Customise your listing frame
Set up your own banner, called a listing header, and your own left navigation bar in your Store. Customising these elements helps to brand your Store, and can enhance buyer recognition of your Store.
Use your profile
Create a profile and devote it to your Store – describe your business, include links to your Store and incorporate your Store's visuals.
Include your Store name in Discussion Board posts
Include your Store name and web address as part of your signature when you communicate with other eBay members on our Discussion Boards.

Promoting your Store outside of eBay

Promote your Store in emails and printed materials
Always include your Store name, web address and your branding elements (theme, colours, logo) in your correspondence with buyers, as well as invoices, packing slips, business cards, stationery and advertisements. You can also create promotional flyers for your eBay Store
Optimise your Store for internet search engines
Match the text in your Store to keywords buyers might enter when searching for the types of items that you're selling. Using keywords can increase your Store's chances of appearing in a buyer's search results. Include these keywords in your Store name, custom category names and the content on your custom pages.

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