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Selling with eBay Stores

The new eBay Store is here, with a cleaner, more modern look. If you haven't already, learn more about the changes and update your Store now.

With an eBay Store, you'll get everything you need to create a central shopping destination where buyers can learn about you and all the products you sell. You'll receive powerful tools for designing your Store, plus marketing and reporting features, and dedicated toll-free customer service. Learn how to get started with eBay Stores.

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Once you've set up your selling account and you have an automatic payment method on file, you can open an eBay Store. You'll need to select your subscription package – Basic, Featured or Anchor – and choose a Store name. Learn more about Store packages or open an eBay Store now.
While you're away, you want to make sure your buyers don't have a negative shopping experience by buying items and unexpectedly waiting a long time to receive them. Before you go on holiday, go to your Messages in My eBay, select Change settings in the left column, and then scroll to the Store holiday settings section. Learn more about placing your Store on holiday.

Help topics


Getting started with eBay Stores
With an eBay Store, you can display all your products in one convenient location.

eBay Store subscription fees and terms
Find out what it costs to sell with eBay Stores, plus terms and conditions for your subscription.

Store subscription levels
Get an overview of the Stores subscription packages – Basic, Featured and Anchor.

Designing your Store

Selecting your Store's categories
Organise your Store so buyers can easily find your items.

Promoting and advertising items
Advertise your items or provide links to other parts of your Store or your newsletter.

Customising your Store's appearance in listings
Brand your Store with your own custom design.

Marketing your Store

Promoting your eBay Store
Get tips on attracting buyers to your Store.

Putting Store items on sale
Sales are a great way to draw attention to your listings.

Using email marketing
Create compelling emails that promote your Store to potential buyers.

Creating promotional flyers
Create free promotional flyers to print and distribute.

Using listing analytics to understand your business
How many times is your listing appearing in potential buyers' search results? How many members are watching your listing?

Managing your Store

Placing your Store on holiday
Going on vacation? Find out what to do with your Store while you're away.

Closing your eBay Store
We hope you'll contact us first to address any issues.

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