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Selling with eBay Stores

With an eBay Store, you'll get everything you need to create a central shopping destination where buyers can learn about you and all the products you sell. You'll receive powerful tools for designing your Store, plus marketing and reporting features, and dedicated toll-free customer support. Learn how to get started with eBay Stores.

Top questions

How do I open an eBay Store?

What's an eBay Store?

How do I personalise my eBay store?

How do I change the name of my eBay Store?

How do I bring buyers to my eBay Store?

How do I close my eBay Store?

Solve a problem
It's a good idea to start by becoming familiar with how eBay Stores work. Review the information on the What's an eBay Store page. When you're ready to open your Store, click the Open an eBay Store now! link on the What's an eBay Store page.
While you're away, you want to make sure your buyers don't have a negative shopping experience by buying items and unexpectedly waiting a long time to receive them. Before you go on vacation, go to your Messages in My eBay, select Change settings in the left column, and then scroll to the Store vacation settings section. Learn more about placing your Store on holiday.
Help topics

Basics

Getting started with eBay Stores
With an eBay Store, you can display all your products in one convenient location.


Fees for eBay Stores
Find out what it costs to sell with eBay Stores.

Designing your Store

Selecting your Store's categories
Organise your Store so buyers can easily find your items


Promoting and advertising items
Advertise your items or provide links to other parts of your Store or your newsletter.


Customising your Store's appearance in listings
Brand your Store with your own custom design

Marketing your Store

Promoting your eBay Store
Get tips on attracting buyers to your Store.


Putting Store items on sale
Sales are a great way to draw attention to your listings.


Using email marketing
Create compelling emails that promote your Store to potential buyers.


Creating promotional flyers
Create free promotional flyers to print and distribute.


Using traffic reports to understand your business
Which areas of your Store are receiving the most visits? How are buyers finding your listings and moving through your Store?

Exporting your listings to search engines
Provide your partners with an XML file that contains current information on your listings.

Managing your Store

Placing your Store on holiday
Going on vacation? Find out what to do with your Store while you're away.


Closing your eBay Store
We hope you'll contact us first to address any issues.
Contact us

Need help?

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Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.

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Rules & policies

Linking from an eBay Store

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