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Store subscription fees & terms



When you open an eBay Store, you pay a Store subscription fee each month, which is included on your seller invoice. Your Store benefits start immediately.

There are three types of Stores: Basic, Featured and Anchor. Learn more about eBay Store Packages.

This page sets out the terms for your eBay Store subscription.

Stores subscription fees

Store package

Subscription fee

Basic Store Package

$19.95 / month

Featured Store Package

$49.95 / month

Anchor Store Package

$499.95 / month

eBay Store Package subscriptions include a free subscription to Selling Manager Pro. Each Store Package has its own fee structure for insertion fees and final value fees, as well as a number of free listings per month.

Compare Store packages

Stores subscription terms

For Stores subscriptions, the following definitions shall apply to these terms as used on this page:

  • Calendar month means the first day of the month to the last day of the month.

  • Invoice month means the billable days included on a seller's invoice (e.g. 1 April – 30 April or 16 April – 15 May).

  • Subscription start date means the date your Stores subscription starts.

  • Mandatory subscription period means the period between the subscription start date and the end of the first full calendar month of your current subscription.

All Stores subscription fees are included on your monthly invoice. Free listing entitlements and other benefits described on the Stores page are allocated to each Stores subscriber on a calendar month basis. Your unused free listings and other benefits don't carry over to the next calendar month and are reset at the beginning of each calendar month.

When you sign up for a monthly subscription for the first time:
  • Your Stores benefits start immediately. You receive your entire free listing entitlement for the calendar month when you sign up, regardless of when you sign up. (For example, if you sign up for a Stores subscription on 22 May, you receive your entire free listing allotment for May immediately.)

  • Your first invoice after you sign up for an eBay Store includes:

    • The prorated subscription fee for the number of days from your subscription start date to the first date of your next full invoice month (the "prorated period") and

    • The subscription fee for the next full invoice month (the "first full invoice month"). You're billed monthly thereafter.

In accordance with our User Agreement, we may amend these Stores terms at any time by posting the amended terms on www.ebay.com.au. Our right to amend the Stores terms includes the right to modify, add to or remove terms. Except as stated otherwise in our User Agreement or elsewhere, all amended terms shall automatically be effective 30 days after they are initially posted. Additionally, we will notify you through eBay Messages and/or by email.

eBay reserves the right to substitute, replace or remove Stores features and functionality by providing 60 days prior notice to you through eBay Messages and/or by email. In addition, eBay may update select Stores or its Stores program generally at any time without notice, either on a temporary or permanent basis. Such update may include changes to the look and feel of the Stores or the addition of new features or functionality.

eBay reserves the right to cancel your Stores subscription at any time.

There are additional terms and conditions for using Sales Reports Plus, Selling Manager and Selling Manager Pro. You'll be asked to agree to these when you subscribe.

Monthly subscription examples

If you receive your invoices at the beginning of the month:

10 May  2014

You sign up for a monthly Stores subscription. Your Stores benefits start immediately, including your full free listing entitlement for the month of May.

1 June 2014

You're billed for:

  • The prorated period (10 May – 31 May)

  • The first full invoice month (1 June – 30 June)

Your free listing entitlement is reset for the calendar month of June. Any unused free listings from May aren't carried over to June.

30 June 2014

End of mandatory subscription period.

1 July 2014

  • Your subscription will automatically renew for another month unless you've cancelled it.

  • Your free listing entitlement is reset for the calendar month of July, and you're billed for the invoice month (1 July – 31 July).

If you receive your invoices mid-month:

10 May 2014

You sign up for a monthly Stores subscription. Your Stores benefits start immediately, including your free listing entitlement for the month of May.

15 May 2014

You're billed for:

  • The prorated period (10 May – 15 May)

  • The first full invoice month (16 May – 15 June)

1 June 2014

  • Your subscription will automatically renew for another month unless you've cancelled it.

  • Your free listing entitlement is reset for the calendar month of June. Any unused free listings from May aren't carried over to June.

15 June 2014

You're billed for the invoice month (16 June – 15 July).

30 June 2014

End of mandatory subscription period.

1 July  2014

Your subscription is renewed and your free listing entitlement is reset for the calendar month of July.

Subscription renewals

Your monthly Stores subscription is automatically renewed each month until you cancel it. Such automatic renewal is continuous, and you'll be billed for each continuous subscription term at the applicable rates, which are subject to change.

Cancelling your subscription

There's no fee for cancelling a monthly subscription, although you will be billed the subscription fee for either the mandatory subscription period (if you've only recently subscribed), or the entire calendar month during which you cancel.

When cancelling your Stores subscription:
  • If you cancel your Store during the mandatory subscription period (i.e. before the end of the first full calendar month after you signed up):

    • You're billed the current Stores subscription fees for the mandatory subscription period.

    • You receive the current Stores subscription benefits for the mandatory subscription period.

    • After the mandatory subscription period, you pay standard fees for any new listings.

  • If you cancel your Store after the mandatory subscription period (i.e. after the end of the first full calendar month after you signed up):

    • You're billed the current Stores subscription fees for the entire calendar month during which you cancel.

    • You receive Stores benefits corresponding to the current subscription until the end of the calendar month during which you cancel.

    • Starting the next calendar month, you pay standard fees for any new listings.

  • Fees for listings are based on the terms in effect when the listing goes live and when it renews.

Changing your subscription

You can change your Stores subscription level at any time.

When upgrading your Stores subscription (changing your Stores subscription level to one with more benefits):

  • Fees for your current subscription for the current invoice month are prorated and the unused portion of your current subscription is credited back to you. Your upgraded subscription fee is also prorated for the current invoice month and your upgraded subscription is treated as a new subscription.

  • Your free listing entitlement from the package being cancelled ends immediately. (Any unused free listings from your previous subscription don't roll over.)

  • You receive upgraded Stores benefits immediately. You receive your full free listing entitlement for the new upgraded subscription immediately. Each calendar month thereafter, you receive the applicable free listing entitlement.

  • Your upgraded subscription start date, mandatory subscription period and renewal date is reset based on the date you change your subscription.


When downgrading your Stores subscription (changing your Stores subscription level to one with fewer benefits):

  • If you downgrade your Store subscription level during the mandatory subscription period:

    • You're billed at the current higher subscription fee rate for the mandatory subscription period.

    • You receive the current higher subscription Stores benefits for the mandatory subscription period.

    • Your new downgraded subscription benefits are effective immediately after the mandatory subscription period.

    • You're billed at downgraded subscription fee rate immediately after the mandatory subscription period.

  • If you downgrade your Store subscription level after the mandatory subscription period:

    • You're billed at the current higher subscription fee rate for the calendar month during which you elect to downgrade.

    • You receive Stores benefits corresponding to the current higher subscription until the end of the calendar month during which you elect to downgrade.

    • Your new downgraded subscription benefits are effective immediately after the calendar month during which you elect to downgrade.

    • You're billed at the downgraded subscription fee rate immediately after the calendar month during which you elect to downgrade.

Other terms

  • Normal insertion fees apply once you've used all your monthly free listings (or if you select a second category on a free listing). If your item sells, you'll pay a final value fee. Fee amounts are based on the terms in effect when the listing goes live and when it renews.

  • Fees will also apply if you select optional features, services and subscriptions.

  • You acknowledge and agree that eBay may, upon 30 days' notice to you via email, change your eBay Stores subscription type if you don't meet eBay's then-current applicable subscription requirements. If this occurs, you're billed as described above. Such change may increase or decrease the fees you pay for eBay Stores and listings.

  • At any given time you can only have one active Stores subscription across all sites per user ID.

  • Stores terms are in addition to any other applicable terms or policies on the eBay site.

  • All fees are in Australian dollars.

See all terms and conditions for eBay fees.

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