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Getting started with eBay Stores

The new eBay Store is here, with a cleaner, more modern look. If you haven't already, learn more about the changes and update your Store now.

eBay Stores help sellers maximise their business on eBay and the internet. With an eBay Store, you can display all your listings – regardless of format – in one convenient location. You can create and personalise your own eBay Store with a unique web address. Your monthly fee gives you access to eBay Stores tools that you can use to build, manage, promote and track your business.

Is an eBay Store right for you?

Consider your overall experience with eBay, listing volume and selling goals. Find out about Store packages and use the Fee illustrator to help you decide which subscription is right for you.

Becoming an eBay Store owner

Here are the steps to becoming an eBay Store owner:

Working with your eBay store

Changing your default sort preferences

All eBay Stores have Best Match as their default sort order. If you'd like to change the way your items are sorted when buyers search your Store, you can do that from the Display Settings menu.

To change the default sort order for your Store:
  1. Click My eBay at the top of most eBay pages. You may need to sign in.

  2. Place your pointer over the Account tab and then click Manage my Store.

  3. Click the Display Settings link in the Store Design section.

  4. Click the Change link next to Item display settings in the Theme and Display section.

  5. Choose your preference from the Sort order drop-down menu.

  6. Click the Save Settings button.

Learn more about eBay Stores

Visit the Seller Centre to learn more about how to build a Store and make it successful:

Contact Customer Service

If you're looking for more help or have a question to ask, please contact us.

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Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.