Selecting your starting price requires balancing between how much money you want for the item, and what buyers will pay for it. As part of your pricing strategy, you can research the ending bids for similar items. You can look at similar item completed eBay listings using the completed listings search.

Setting your price involves not only deciding the starting price of your item, but also selecting pricing options based on which selling format you select.

Pricing for Auction listings

• The starting price is the lowest price you are willing to sell your item (unless you also specify a reserve price). Bidding will start at this price. Sellers have found that setting the starting price too high may discourage bidding

• If you have a problem with your winning bidder, you can make an offer to a non-winning bidder under certain conditions. This Second Chance Offer contains a Buy It Now price equal to the non-winning bidder's bid amount

• You can also create an Auction listing with a Buy It Now option. The Buy It Now price must be at least 30% higher than the starting price. Once someone bids, the Buy It Now option goes away and the item will be sold to the winning bidder

• Reserve price (Motors only): You can specify a reserve price, when selling in select Motors categories.

Pricing for multiple item listings

You need to enter a starting price of at least $0.99. Learn more about Multiple item listings.

Pricing for Fixed Price listings

• Enter the price at which you wish to sell your item or items as the Buy It Now price

• When you list in Fixed Price you can also select the Best Offer feature.