Selecting your starting price requires balancing between how much money you want for the item, and what buyers will pay for it. As part of your pricing strategy, you can research the ending bids for similar items. You can look at similar item completed eBay listings using the completed listings search.

Setting your price involves not only deciding the starting price of your item, but also selecting pricing options based on which selling format you select.

Pricing for the auction-like listings

• The starting price is the lowest price you are willing to sell your item (unless you also specify a reserve price). Bidding will start at this price. Sellers have found that setting the starting price too high may discourage bidding.

• You can also specify a reserve price, which is only an option when selling in select vehicle categories. Research conducted by eBay indicates that using the reserve price feature can be detrimental to the performance of your listings.

• If you have a problem with your winning bidder, you can make an offer to a non-winning bidder under certain conditions. This Second Chance Offer contains a Buy It Now price equal to the non-winning bidder's bid amount.

Pricing for multiple item listings

You need to enter a starting price of at least $0.99. Learn more about Multiple Item Listings.

Pricing for fixed price listings

Enter the price at which you wish to sell your item or items as the Buy It Now price.
When you list with Buy It Now, you can also select the Best Offer Feature.