When selling on eBay, it’s important to take the time to learn about listing an item, how to communicate with buyers, and completing the sale. Knowing key concepts and rules will help you become a successful eBay seller.

Preparing to sell

Learn selling basics and key concepts before you list.

• Getting Started –The basics of what you need to sell your first item.

• How to Sell – An overview of the basic steps of the selling process.

• Knowing the Rules for Sellers – An introduction to eBay’s policies about what items may be listed and what is and is not allowed in a listing. Understanding the concepts behind eBay’s selling policies will help ensure that you do not unintentionally break eBay’s rules or any laws.

• Seller Tips – Sellers often research sold items and how buyers search for these items. Consider all the different selling options and plan ahead.

• Guide to Seller Resources – This is a guide to areas of eBay that you can use to help you with your selling needs.

Listing your item

eBay’s Sell You Item form guides you through the listing process. The following Help sections provide additional guidance including tips that will help you to create a great listing.

• Creating a Listing – An overview of how to create a listing.

• Fees –- This section contains pages that tell you how your eBay fees are calculated.

• Adding Pictures – This section includes tips on how to take good pictures for your listing and how to upload them to your listing. Sections also cover eBay Picture Services and eBay Picture Manager, which lets you add pictures from the selling form and offers options to enhance your photos.

• Listing Upgrades – This section contains descriptions and examples of listing upgrades that help you promote your item.

With the exception of a few categories, most items paid for by PayPal on eBay.com.au can be eligible for up to AU$20,000 PayPal Buyer Protection if you do not receive the item you paid for or it is significantly not as described by the seller. Conditions apply.*   

Managing your listing

This section has information on how you can manage both your listings and your buyers.

About Managing Your Listing – Provides an overview of the procedures and practices you can use during your listing.

After the listing ends

Good communication with your customers and prompt postage after an eBay sale are crucial to your success as an eBay seller. If your item does not sell, this section has information on how you can try again.

• Completing the Sale – An overview of what to do to after the listing ends and what to do if you did not sell your item, or had a problem with your buyer.

• Payment and Checkout –- This section has information on payment methods and explains how you can use eBay checkout to make it easy for buyers to pay for your item.

• Postage –- This section reviews the different postal services, rates and procedures, as well as packaging tips.

Different ways of selling

This section contains information on the wide variety of formats, opportunities, and pricing options available on eBay.

• Formats and pricing options – Reviews the specific selling formats including Auction-like listings, and Fixed Price format and how they relate to pricing options including Buy It Now , Reserve Price, and Best Offer.

• Selling on eBay Motors – This section contains information on eBay Motors and selling vehicles, boats, and accessories.

• Selling Internationally – This section addresses international postal, language and customs to help you feel more confident when making an international sale.

Advanced selling

• Advanced Selling Tools – This section contains information on eBay seller tools and programs that help create and manage listings.

• Selling Manager and Selling Manager Pro – This is the Help section for these selling management tools that help make selling more efficient for high volume sellers.

• Sales Reports – This is the Help section for this subscription service that enables sellers to track and analyse their eBay sales performance.

A message from our lawyers

The PayPal service is provided by PayPal Australia Pty Limited (ABN 93 111 195 389) which holds an Australian Financial Services Licence, number 304962.  eBay International A.G. and eBay CS Vancouver Inc. are authorised representatives (numbers 308318 and 326597) of PayPal for the purpose of providing information about PayPal.  eBay and PayPal are not acting as your agents, are not providing personal financial advice to you and do not take your individual circumstances into account in providing information about PayPal.  You should consider the Product Disclosure Statement and Financial Services Guide before deciding to sign-up for or use the PayPal online payment service at https://www.PayPal.com.au

*PayPal Buyer Protection and PayPal Seller Protection are also subject to the terms and conditions in PayPal's User Agreement, incorporating the Buyer Protection policy and Seller Protection policy which include details on eligibility criteria and the discretionary nature of the policies.