Titles

Did you know the default search feature scans only listing titles? That's why it's really important to put the best information in the title. Here are a few tips:

• Include your item’s manufacturer, brand name, or designer, but be sure that any reference to these names complies with our search and browse manipulation policy . For instance, we don't allow keyword spamming, which is inappropriately using brand names or other words for the purpose of attracting buyers to a listing.

• Describe your item in 80 characters (counting both letters and spaces) or less.

• For more ideas, see writing an effective title.

Descriptions

Anticipate—and answer—a buyer's questions. Keep these things in mind:

• Details, details, details. Tell buyers:

  • What the item is

  • Who made it

  • What it's made of

  • What condition it's in

• Include several pictures, showing fine details and the condition of your product.

• For pricey items, buyers expect more information such as:

  • Special history

  • How you got the item

  • Where it's been kept

For more tips, see writing a great description.

Pricing

The right price entices people to shop and makes buyers feel confident about their purchase. So keep these things in mind:

• The item's true market value

• How does it compare to similar items?

• What condition is it in?

• For more strategies, see selecting a price for your item.

Things to do

• Make sure your item is authentic and follow the guidelines in our replica, counterfeit items, and unauthorised copies policy.  And learn more about what eBay is doing about counterfeits.

• Use brand names appropriately and make sure the information in your listing is correct.

• Create your own listing information, including descriptions and pictures, and make sure all the details comply with our rules on intellectual property. And remember: Don't use someone else's content unless you get their permission first.

• Follow eBay policies. Sometimes sellers may run into a restriction that prevents them from posting a listing. When this happens, a message appears with instructions on how to appeal the restriction. Please don't try to get around these restrictions because it could affect your buying and selling privileges, as well as your listings.

  • Make sure all the information in your listing is accurate, complete, and is not missleading.

Things not to do

• Do not encourage copyright or trademark infringement and other illegal activities – for example:

• Sellers can't list fakes or knockoffs (see our replica, counterfeit items, and unauthorised copies policy).

• Sellers can't list bootlegs, pirated material, or unauthorised copies (see our policy).

• Do not manipulate site searches.

• Do not use someone else's text or pictures without permission.

Before you sell

• Do your research online, especially for pricey collectibles or designer items. Find out things like:

  • Where the item is sold (on the web, in stores, and so on)

  • What the product really looks like

  • How much it costs

• Verify your item's authenticity. If you're not sure whether the item is real or fake, don't sell it. Remember that sellers are not allowed to use authenticity disclaimers in listing descriptions.

• Learn what eBay is doing about counterfeits.

• Check out the discussion boards where you can find out more about an item, ask questions, and get answers from other knowledgeable eBay users.

• Get even more tips from the guides.