A clear return policy reassures buyers

If you have a clearly stated return policy on your items, chances are that you're more successful than other sellers on eBay. Our research shows that "difficulty in returning items" is the top most shopping barrier cited by buyers. As a result, sellers offering a no-hassle return policy have an edge on the competition. Typically they sell a higher percentage of their listed items, compared to sellers who do not clearly describe their return policies or do not accept returns.

The reason is obvious - buyers are more comfortable shopping from sellers offering return policies. Also, our research shows that only a very small percentage of sold items are actually returned.

Return policy options to think about:

If you want to offer a return policy, consider the following:

• Refund Remedy (for example, returns accepted for full cash back or store credit)
• 100% Satisfaction Guaranteed (for example, returns accepted, no questions asked)
• Time Limit (for example, returns accepted within 30 days after the item is delivered).