A reserve price is the lowest price at which you are willing to sell and is typically used for higher priced items. On eBay.com.au the reserve price feature is only available in the Motors category.

The amount of your reserve price is not disclosed to your bidders, but they will see that your listing has a reserve price and whether or not the reserve has been met. If a bidder does not meet that price, you're not obligated to sell your item.

Note: The Reserve price option is only available in the Motors category and visible for Online Auction format; it is not visible for Fixed Price or Ad Format listings. Also, it is not available for Multiple Item listings.

All Reserve Price Auctions are subject to a Reserve Price Auction Fee that is refunded when you successfully complete your auction on eBay. If your item does not sell, this fee is not refunded.

You may lower your reserve price after you receive bids on the item.

Note: To keep eBay a safe place for buyers and sellers, eBay limits how bid history information is displayed. Regardless of the current high bid, when your reserve price is initially set at a certain level, User IDs will appear as anonymous names throughout the duration of the auction, even if you lower the price.

Important: eBay will never reveal your reserve price to potential bidders. However, it's not unusual for sellers to receive enquiries from bidders about the reserve amount. This is allowed on eBay. Likewise, revealing your reserve to a bidder is allowed, but not required. If you don’t want to reveal your reserve price, you can politely let the bidder know that they will need to bid on the item to try to meet your reserve.

Creating a listing with a reserve price

When you list an item in the Motors category on the Sell Your Item form, using the Online Auction format, you’ll see a box to enter your reserve price. The reserve price feature is not applicable to other categories on eBay.com.au.

If you don’t see the Reserve Price option on the form, click the Show/Hide Options button at the top of the Sell Your Item page.

In the window that appears, select Forms, select Reserve price and click Save.