How do I change the name of my eBay Store?
You can change your eBay Store name at any time, and as often as you like. However, we recommend that you carefully consider your decision to change your Store name, as your Store will be ranked as a new site in some search engine results.
The name you choose when you set up your Store determines your Store's URL (website address). Once you've updated to the new Store, your Store URL won't be changed if you change the Store name. This is to help buyers who have bookmarked your Store find you.
Learn more about creating a Store name and the rules for Store names.
To change the name of your existing eBay Store:
Go to My eBay
> Account > Subscriptions
On the Manage My Store: Summary
page, scroll to the Set up, Sell and Track section and click the Design your Store link
In the Display Settings section, click the Change link and make your edits.