Use these methods to drive buyer traffic to your Store and generate sales:

Promote your Store on eBay

• Make the most of your auction-style and Fixed price listings
  List some of your items in these selling formats, which appear in regular eBay searches and categories. In your item descriptions, include links to pages in your Store - the home page, custom categories, etc. For more advanced sellers, incorporate your Store's branding (colours, logo, theme, etc.) as well.

• Control your cross-promotions
  Control which of your other items are promoted when buyers view, bid on, or win your items. Set up your cross-promotions so that your Store items gain maximum exposure.

• Use your About Me page
  Create an About Me page and devote it to your Store - describe your business, include links to your Store, incorporate your Store's visuals, and so on.

Promote your Store outside of eBay

• Promote your Store in emails and printed materials
  Always include your Store's name, URL, and branding in your correspondence with buyers, as well as invoices, packing slips, business cards, stationery and advertisements. Create your own promotional flyers for your eBay Store.

• Optimise your Store for Internet search engines
  Make the text in your Store match the keywords that users would enter when they search for the types of items you're selling. Include these keywords in your Store name, custom category names, and/or the content on your custom pages.

• Include your listings in product search engines
  Arrange to have your Store items appear on shopping comparison web sites. Set up partnerships with these sites and export a feed of all of your Store listings so that your partners always have up-to-date information about your items.

Other tips

• Register your domain name
  Give your Store a URL that's easy for buyers to remember by registering a domain name. Buyers who go to your domain name will be automatically forwarded to your Store's home page.

• Check your Store Traffic Reports
  Examine your Store traffic reports to find out where your visitors are coming from and where they go in your Store. This information can help you decide where you should focus your marketing efforts.