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Adding photos to your listing

Adding photos to your listing helps you increase sales, gives your buyers a more accurate idea of what to expect, and distinguishes your listing from others. You can upload photos to eBay, and you can also include photos that you've stored on another website.

Standard features and upgrades

You can add up to 12 photos for each listing. For multi-variation listings you can add up to 12 photos for each variation.

The first photo appears in the top left of your listing and next to your item's title in search results. It's called the gallery photo.

The other 11 photos display in a viewer at the top left of your listing. We store copies of your photos on eBay, and they stay in your completed listings for up to 90 days, so they can be re-used when you relist or sell similar items.  

Using the photo uploader

To add photos to your listing:
  1. In the Add photos section of the listing form, click the Add/Edit photos button.

  2. Browse to find the photos you want to add to your listing. To select several files, hold down the Ctrl key (Windows) or the Command key (Mac) while you select the files you want to open.

  3. You can crop, rotate and adjust the brightness and contrast of the photo shown in the preview window by clicking the button with the appropriate icon. Then click the Apply button.

  4. When you're ready to upload the photos you've added and edited, click the Upload button.

Other things to know:

  • You can add photos of up to 7 MB in size.

  • You can add several photos to the upload window at the same time.

Copying photos from a web address

You can copy your photos from a website instead of uploading them from your hard drive. Your photos will then be automatically optimised, and will be stored by eBay.

To add photos to your listing:
  1. In the Add photos section of the listing form, click the Add/Edit photos button.

  2. Click the Import from web link.

  3. Find the photo you want to upload, and enter the URL in the field indicated. Click the Add another link to add additional photos.

  4. Click the Import button to copy your photos into your listing.

Other things to know:

  • You can add photos of up to 12 MB in size.

  • You upload photos from your photo hosting website using a URL from that site.

  • Standardised copies of the photos are stored on our website for use.

Replacing photos

Replacing a photo using our photo uploader

  • Select Revise your item in My eBay or Seller Hub, delete the existing photo from your listing, and then simply upload the new photo.

Replacing a photo copied from a web address

  • If you're using a photo uploaded from a web address in your listing, and you'd like to replace the photo, you must use a new URL for the replacement photo.

To replace a photo copied from a web address:
  1. Take a new, clear photo that meets our requirements.

  2. Upload the picture to your hosting site using a new URL, rather than overwriting the photo at the existing URL
    (For example, change the URL from to

  3. Open your listing and go to the Add photos section.

  4. Click the Add/Edit photos button and delete the photo you'd like to replace.

  5. Click the Import from the web link.

  6. Enter the new URL of your replacement photo in the field indicated.

  7. Click the Import button to copy the new photo into your listing.

For Good 'Til Cancelled listings: If you're replacing a photo that doesn't meet our photo requirements, be sure to update your listing with the new URL once you've uploaded your new photo to the web. Our system won't be able to find your updated photo if the URL isn't changed in your listing. If you don't revise your listing with a new URL, your listing could be cancelled.

Adding a watermark to your photos

If you'd like to add watermark on your photos, follow these guidelines:

- We only allow watermarks for ownership and attribution

- Watermarks shouldn't distract from the image

- Watermarks can't serve a marketing purpose, such as specific details about your item or customer service

- Watermarks should be no bigger than 5% of the total image area

- Watermarks should have an opacity of no more than 50%

Links aren't allowed in watermarks

If you'd like to create your own watermark on your photos, please follow the guidelines in our Picture policy.

Picture requirements and guidelines on eBay

We've got a few simple rules and recommendations for using pictures on eBay:


All listings* on and most other eBay sites must meet these requirements

  • Every listing must have at least one photo.

  • Photos need to be at least 500 pixels on the longest side.

  • You can't use a catalogue or stock photo if you're listing an item as 'used'.


To make sure buyers get a good look at the item they're thinking about purchasing

  • Optimise for mobile – make your pictures 1600 pixels on the longest side.

  • Keep your images clean – no text, borders or uncluttered backgrounds.

  • Use watermarks sparingly – make sure they don't distract a buyer's eye from your product.

Other best practice tips:
  • We recommend uploading photos as a .jpg file, but you can upload photos in any of these file formats:

    • JPEG (.jpg file extension)

    • PNG (.png file extension)

    • TIFF (.tif file extension)

    • BMP (.bmp file extension)

    • GIF (.gif file extension)

  • If your photo is in JPEG format, it should have a quality of 90 or higher on the 0-99 JPEG quality scale. We'll then optimise it for display in your listing.

  • Before you start uploading, rename your photo files with names that will help you remember what they are, and put them in a folder on your computer where you can find them quickly and easily in case you need them again.

Visit the Seller Centre to learn more about using great pictures and photo quality recommendations.

For more information on other requirements for sellers and tips on how to meet – and exceed – buyers' expectations, read Selling practices.

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