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Creating effective listings

The key to making a sale is creating a listing that attracts buyers. Here are some tips and tools to help you create effective listings.

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  • When you create your listing, be as descriptive as possible. Write an effective title and description, list your item in the right category, use product details (if they're offered), and fill out all item specifics suggested for your item

  • You can make your listing stand out with listing upgrades such as a larger photo

  • You may want to choose a longer listing duration

Help topics


Creating a listing
Learn how to make your listing as attractive as possible.

Creating a listing with variations

Show all the variations of your item in a single listing.

Multi Variation Merger

If you sell multiple variations of an item, such as different sizes or colours, you can list them all in one multi-quantity fixed price listing

Writing a good title and description
Create a title and description that will grab the attention of buyers. 

Selecting a category
Choose the right category so buyers can find your item.

Listing your item with product details from our catalogue

If your item matches a product in our catalogue, we’ll offer prefilled item information and a stock photo that you can include in your listing.

Providing item specifics

By filling out as many details as possible, you’ll make it easier for buyers to find your listing and make an informed purchase.

Describing the item’s condition

What you say about the condition of your item can make or break a sale.

Tips for successful postage

Our tips can help you attract more buyers and save you time and money.

Specifying the item's location
Just enter your Postcode and buyers around the globe can find you.

Adding counters to your listings
This free tool lets you see how many people view your listing.

Making a listing private
For certain items, buyers prefer to be anonymous. Giving them privacy will help you make a sale.

Adding pictures

How to take pictures for your listing
A great photo sets your listing apart.

Adding pictures to your listing
There are several ways to store and upload pictures.

Standardising your self-hosted picture

We can standardise the size of your self-hosted picture.

Pricing and scheduling

Selecting a price for your items
Get some tips to help guide your pricing strategy.

Selecting payment methods
Buyers want a fast, easy, and secure way to pay. Check out the different ways you can get paid.

Selecting a listing duration
You can list your item for 1, 3, 5, 7 or 10 days. Find out which one is best for you.

Scheduling your listings
Schedule your listing for a start and end time that‘s convenient for you.

Specifying your return policy
A clear return policy makes buyers feel secure.

Listing upgrades

Promoting your item with listing upgrades
Find out how to make your item stand out from the crowd.

Tools and tips

Answering buyers’ questions

Save time for you and your buyers by using eBay’s automated answers and creating your own questions and answers.

Using spell check

Professional-looking listings don’t contain typos. Use this free tool to double-check your spelling.

Contact us

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Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.