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Creating a listing with variations

What's a listing with variations?

Instead of creating a number of separate listings for an item that has multiple options, you can create a single multi-quantity fixed price listing that includes all the variations you offer. For example, a t-shirt might come in multiple colours and sizes. Buyers can select which variation they want to purchase from the single listing.

Which categories can have listings with variations?

You can create listings with variations in several eBay categories:

  • Baby

  • Cameras

  • Clothing, Shoes, Accessories

  • Computers/Tablets & Networking

  • Crafts

  • Electronics

  • Gift Cards

  • Health & Beauty

  • Home & Garden

  • Jewellery & Watches

  • Lots More...

  • Phones & Accessories

  • Sporting Goods

  • Vehicle Parts & Accessories

Not all categories support listings with variations. Download the Excel list of categories where listings with variations are available.

Listing your items

Viewing and managing listings

To view and manage your listings with variations, go to My eBay > Sell > Active.

The Active section shows your current listings and links to your listings with variations. Click the Go to variations button to view your listings with variations.

When viewing the listings, click the Show Variations button to expand the listings to show all variations. The expanded view also shows:

  • Individual prices for each variation

  • Variation details in the item column

  • The number of buyers watching the item

  • The price of each variation

  • The time left for the listing

  • A drop-down menu with common actions such as Sell Similar and Revise.

Sorting
Items are sorted from the unexpanded view only. If you sort by price, the lowest available item price is used for items with variations.

Restocking
If an item needs to be restocked:

  • You'll see an "out of stock" note in the item listing and an information flag.

  • The drop-down menu shows the restock option, and directs you to the Revise your item page.

You can also view your scheduled, sold, and unsold listings with variations in My eBay.

Revising listings

  • You can revise a listing by selecting Revise from the listing's drop-down menu in My eBay or by clicking the Revise your item link in your listing.

  • You can change variation details, prices, quantities and pictures.

Change categories with caution. Listings with variations aren't available in all categories. If you change the category to one that doesn't support listings with variations, all variations you previously defined are deleted. If you choose to change back to a category that does support listings with variations, you need to recreate your original variations.

Best practices

Consider listing in only one category.
  • If you choose to list in two categories, make sure that both categories allow listings with variations.

Emphasise your most popular variations.
  • List your product so that buyers can easily see the information they're most interested in. For example, in most Clothing, Shoes & Accessories categories, buyers want to see the various colours, sizes, and styles available.

  • Remember to add plenty of pictures.

Use variation details and item specifics that buyers are likely to search for.
  • Item specifics can help attract buyers to your listing, and we encourage you to follow our recommendations.

  • When you specify a colour, choose the more common colour name we suggest, such as "red" instead of a unique colour name, such as "cranberry".

  • Use a unique colour name only when you're sure that buyers will search for it.

Make the most of your photos.
  • Pictures help buyers decide whether to buy an item, especially in listings where there is more than one variation of your product.

  • We recommend at least one shared picture that displays all the variations in the listing, and at least one picture for each variation.

Try different combinations of details.
  • Experiment with your listings to see which approach is the most successful in helping you sell your items.

  • Example: You want to list cobalt blue Fiestaware place settings. Instead of selecting colour as a variation detail (since they're all cobalt blue), you could enter "plates" as a variation detail, and then specify "dinner", "salad" and "dessert".

Consider the duration of your listing and monitor your inventory.
  • Consider using a time frame of Good 'Til Cancelled for your listings with variations, and keep the items listed for as long as possible. Popular listings can appear higher in search results, allowing you to reach more buyers

  • When you sell an item, we'll automatically deduct the item from your quantity and price list for that variation.

  • If you sell out of an item, it will show in your listing as "out of stock" until you replenish it

  • Use the Quantity and Price page to track your inventory. Make sure you don't sell out of all your variations. If you sell all the variations of the item, the listing will be removed from search results. Your listing information will be saved in your Sold folder for 90 days. You'll need to relist the item to sell more.

Use variations that are appropriate for the item.
  • For example, don't list a "gloves" variation of a listing for a pair of shoes.

  • Using a single listing with variations to try to sell different products in order to avoid fees is a violation of our policy on avoiding eBay fees, and can cause poor search and buying experiences.

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