Sales are a great way to promote your auction-style and Fixed Price (Buy It Now) listings in your Store. You can create sales that are seasonal, for specific holidays, for specific categories, or just to clear out inventory.
Determining discounts
You can choose a price discount or a free postage discount.
Fixed Price (Buy It Now) listings can be discounted by a percentage amount or discounted by a specific monetary amount. For example, an item selling for $10 can be discounted by 20% or, alternatively, $2. This means the item is on sale for $8 in both cases.
Price sales can't be applied to auction-style listings. However, you can select a free postage discount for any listing, including Fixed Price (Buy It Now) and auction-style listings as long as they have been live for seven days prior to using Markdown Manager .
If you select a free postage discount, it applies to the first postage service you selected when you listed your item. The free postage discount doesn't apply to any additional services that you selected.
Note: All items with price sales can be discounted by 5% to 75%. The sale price of your appears as a Buy It Now price anywhere on the site your listings typically appear. Price sales also show up for buyers with a special look (strikethrough pricing and the calculated discount) in the following areas:
Cross Promotions on the View Item page
Search results within a Store
Items I'm Watching section of My eBay
Watched item Reminder email
Buyers see that your listings have a free postage sale in these areas:
Watched item Reminder email
Creating and managing sales
You can create and view scheduled, active, and inactive sales within your Store in Markdown Manager. Sales can be scheduled for a later date or rescheduled once they're over.
To create sales in Markdown Manager:Move your cursor over the Account tab until you see the pull-down menu.
Select "Marketing Tools."
Click the "Markdown Manager" link on the left side of the page.
Click the Create Sale button.
Once a sale is created, you'll receive a success message. If you schedule more than 200 listings in your sale, you'll receive an email to let you know when your sale is created.
To edit sales in Markdown Manager:Move your cursor over the Account tab until you see the pull-down menu.
Select "Marketing Tools."
Click the "Markdown Manager" link on the left side of the page.
View sales and click the corresponding sale name.
Promoting your sales
Promote your sale by sending a customised email to announce your discounted listings to your Stores newsletter subscribers. The number and frequency of emails you can send is based on your subscription limits and other eBay policies.
Creating and editing a promotional email in Markdown Manager
In the “Promote your sale” section, your first mailing list is selected automatically.
Note:
If you don't want to send an email to promote your sale, you can clear the check box for the mailing list.
A one-time email is sent to the mailing lists on the same date and time as the scheduled sale.
The “edit your email” link lets you edit the Subject and Message text fields of your emails.
You can edit your promotional emails as long as the sale hasn't started.
Note: Once the sale has begun, the "Promote your sale" section no longer appears in the Markdown Manager "Edit Sale" page.
Revising the item price, postage cost, or both for an item in the Revise My Item page removes the item from a sale.
Most sales are processed within an hour.
Items can be discounted 5% to 75%
There are minimum and maximum durations for price sales. A Buy It Now price sale can be 1 to 45 days. The minimum duration between sales is 1 day.
Free postage sales on auction-style listings have no end dates. Sales on auction-style listings are valid until the listing ends.
If a listing is already on sale, you won't be able to add a new sale. For example, if your listing is on a price sale, you won't be able to add a free postage sale to that listing.
If you have listings in multiple currencies and choose to discount by an amount (not a percentage), that discount is in the currency of the listings and won't be converted.
Sales can be scheduled up to 6 months in advance and eBay keeps sale information for up to 15 months after the end date.
If you have bids on your auction-style listing, you can't add or remove a free postage sale.
Items need to be listed for 7 days before being added to a sale.
Limits to sales in Markdown Manager
Sales in Markdown Manager are limited in these ways:
The number of listings allowed to be changed in one day is 250 for Basic Stores, 2,500 for Premium Stores, and 5,000 for Anchor Stores. Changes include scheduling, editing, or adding listings to a sale.
A price or free postage sale on a Fixed Price (Buy It Now) listing can be 1 to 45 days.
Free postage sales on auction-style listings are valid until the listing ends.
A listing can be in only one active sale at a time, but a listing can exist in multiple scheduled and inactive sales. There must be at least 1 day between sales for a particular listing.
