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Selecting a Selling Format

Use this table to help you select the best selling format for your item.

Selling Format

How It Works

Length of Listing

Fees

Online Auction

Receive bids on your item and sell to the highest bidder in a fixed length of time.

You may also include a Buy It Now price in your auction.

Quantity: Offer bidding on one or multiple items.

Where: Your listing appears in the eBay category (or categories) you choose and in search results.

1, 3, 5, 7, or 10 days. Real estate auctions may also run for 30 days.

Note: 1-day listings are not available for car listings

  • Insertion Fee to list

  • Final Value Fee charged

See fees for more information.

Fixed Price

You list your items at a set price, so buyers can purchase immediately (no bidding).

You may also include the Best Offer option in your Fixed Price listings. This enables you to consider offers from buyers who will name their best price.

Quantity: Offer one or multiple items for sale at the Buy It Now price anytime during the listing.

Where: Your listing appears in the eBay category (or categories) you choose and in search results.

3, 5, 7, or 10 days.

  • Insertion Fee to list

  • Final Value Fee charged

See fees for more information.

Best Offer

Sellers can designate listings where they will consider "Best Offers" from buyers (example, "$250.00 or Best Offer"). Buyers who choose to make an offer where the feature is available will have an opportunity to purchase items they want at their stated best price.

Fixed Price or Buy It Now

No fee

Store Inventory

You list your items at a set price, so buyers can purchase immediately (no bidding). These listings have longer durations with limited visibility compared to Online Auction and Fixed Price formats.

You may also include the Best Offer option in your Store Inventory listings. This enables you to consider offers from buyers who will name their best price.

You must open an eBay Store to use this format.

Quantity: Offer one or multiple items for one Buy It Now price.

Where: Store Inventory listings appear together with other listing formats in the following areas:

  • Your eBay Store

  • Seller’s Other Items

  • eBay Stores search results

Store Inventory listings also appear in the following areas:

  • Regular eBay search and browse results if there are 30 or fewer Online Auction and Fixed Price listings

  • Product Details (Catalog) pages (when seller uses Pre-filled Item Information)

  • When a buyer selects "All items including Store Inventory items" or "Store Inventory items only" in Search Options in the left-hand side.

  • 30 days

  • Good 'Til Cancelled - Renews automatically every 30 days until the item sells or you end the listing. Insertion fees charged every 30 day period.

  • Lower Insertion Fee to list

  • Final Value Fee charged

See Store fees for more information.

Classified Ad

Enables sellers to make contact with many interested buyers, not just the highest bidder. There's no obligation for buyers who contact a seller.

The Classified Ads listing format is available in only a few categories as a mean to advertise your item and generate multiple sales leads. This unique format does not enable buyers and sellers to transact online through eBay and is not available for eBay Feedback.

No bidding takes place. Interested buyers fill out a contact form, and their information is sent to your as a lead.

Where: Ad appears in the eBay category of your choice, for supported categories.

28 days

Insertion Fee for ad varies by category.

See Classified Ad fees for more information.


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