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Selecting a Selling Format

Use this table to help you select the best selling format for your item.

Selling Format

How It Works

Length of Listing

Fees

Online Auction

Receive bids on your item and sell to the highest bidder in a fixed length of time.

You may also include a Buy It Now price in your auction for an additional AU $0.10

Quantity: Single quantity listings only – you are only able to list one item per listing.

Where: Your listing appears in the eBay category (or categories) you choose and in search results.

1, 3, 5, 7, or 10 days.

  • Insertion Fee

  • Final Value Fee

See fees for more information.

Fixed Price (Buy It Now)

List your items at a set price, so buyers can purchase immediately without bidding.

You may also include the Best Offer option in your Fixed Price listings. This option lets you consider offers from buyers who will name their best price.

Quantity: Offer 1 or multiple items for sale at the Buy It Now price anytime during the listing.

Where: Your listing appears in the eBay category (or categories) you choose and in search results.

Note: Any Fixed Price (BIN) listing can use the Best Offer option at no extra cost.

3, 5, 7, or 10 days.

14 days duration is available only in the Motors categories at a fee of AU $5.00

30 days and Good ‘Til Cancelled (GTC) durations are available only to Store owners.  There is no additional insertion fee for using these durations, but some Feature Fees are higher for 30-day and GTC listings.  GTC duration listings renew every 30 days until the item sells or you end the listing. Insertion fees are charged every 30 day period.

  • Insertion Fee to list

  • Final Value Fee charged

See fees for more information.

Best Offer

Sellers can add the Best Offer function to their Buy It Now listing to give buyers the opportunity to make an offer for the item at a price different from the item price. 

Buyers who choose to make an offer where the feature is available will have an opportunity to purchase items they want at their stated best price.

Available as a free additional feature to Fixed Price or Buy It Now and Classified Ads

Best Offer with Fixed Price listings do not incur additional fee to regular Fixed Price Insertion and Final Value Fees.

If a seller accepts a Best Offer on their Classified Ad, their listing incurs a Final Value Fee in addition to the regular Classified Ad Insertion Fee

Classified Ad

The Classified Ad listing format is available in only a few categories as a means to advertise your item and generate multiple sales leads.

No bidding takes place. Interested buyers fill out a contact form, and their information is sent to the seller as a lead.

This unique format does not enable buyers and sellers to transact online through eBay and is not available for eBay Feedback, unless the Best Offer feature is used.

28 days

Insertion Fee for ad varies by category.

See Classified Ad fees for more information.

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