Selling using a fixed price
When you sell an item at a fixed price, you give your buyers the chance to purchase the item immediately at a known price.
Choosing a fixed price format
You have two options when creating fixed price listings:
Create a fixed price listing, with no bidding allowed.
Create an auction-style listing and add the Buy It Now option, so that buyers can choose whether to bid on your item or buy it straight away.
With either option your listing will appear to buyers when they search or browse on eBay.
To sell an item at a fixed price:
Buyers can purchase your item immediately at the price you set.
There is no bidding on your item.
The Buy It Now price is always available.
Your item appears when buyers browse and search for items, and when they narrow results to Buy It Now listings.
You can sell more than one item per listing.
Auction-style format with Buy It Now
Buyers can purchase your item immediately or place a bid.
The Buy It Now price must be at least 30% higher than the starting price.
The Buy It Now price is available until someone bids on the item, or until the reserve price is met. When the Buy It Now option disappears, the auction-style listing proceeds normally.
Your listing appears when buyers browse and search for items and when they narrow results to Auction or Buy It Now.
You can sell only one item per listing.
Creating the listing
In the listing form, go to the Choose a format and price section.
To add the Buy It Now option to an auction-style listing, select the Auction tab and enter a Buy It Now price.
To sell at a fixed price only, select the Fixed price tab and enter a Buy It Now price.
Changing your fixed price listings to auction-style listings
To change your fixed price listing to an auction-style listing (without Buy It Now):
In the Sell section, click Active.
Select the check box next to the listing you want to change to an auction-style listing.
Click Send to Online Auction.
Edit the format for your listing by clicking Edit and choosing Format.
Verify your changes, and then click Submit.
If you choose to change a multi-quantity fixed price listing to an auction-style listing, we'll create a single item auction-style listing and remove 1 of your items from the multi-quantity fixed price listing.
If you choose to change a single-quantity fixed price listing to an auction-style listing, we'll create a new single item auction-style listing and end the fixed price listing.
You can't switch between a fixed price listing and an auction-style listing with Buy It Now. However, in some situations, you can add, edit, or remove your listing.
For auction-style listings: If more than 12 hours remain before the listing ends, you might be able to add, edit, or remove a Buy It Now price as long as the listing has not received any bids.
For fixed price listings: You can edit the listing's price.
Learn more about revising a single listing.