Selling using a fixed price
When you sell an item at a fixed price, your buyers have the convenience of buying the item immediately at a known price.
Choosing a fixed price format
Depending on whether you want to allow bidding on your item, you can either:
Create a fixed price listing, with no bidding allowed
Create an auction listing and add the 
option so that buyers can choose whether to buy your item right away or compete in the auction.
With either option your listing will appear whenever buyers search or browse on eBay. The icon next to the item lets buyers know that they can buy it right away.
Compare Buy It Now options Fixed price
Buyers can purchase your item immediately at the price you set, but cannot bid on your item. |
√ The Buy It Now price is always available.
√ Your item appears when buyers browse and search for items and when they click the Buy It Now tab.
√ You can sell more than one item per listing.
√ You can list multiple items with variations in a single listing.
√ You can let buyers suggest a price they are willing to pay for an item by adding the selling with Best Offer. . | Auction format with Buy It Now option
Buyers can purchase your item immediately or place a bid.
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√ The Buy It Now price is available only for a limited time, in most cases until someone bids on the item or the reserve price is met. Once the Buy It Now option disappears, the auction proceeds normally.
√ Your listing appears when buyers browse and search for items and when they click the Auctions only or Buy It Now only tabs.
√ You can sell only one item per listing. |
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Creating the listing
When you add the listing, select the “Customise your listing” option. When you reach the Choose how you’d like to sell your item section, choose a Buy It Now format.
To add the Buy It Now option to an auction, select the Online Auction tab and enter the Buy It Now price.
To sell at a fixed price only, select the Fixed Price tab and enter the Buy It Now price.
If you don’t see the option to enter a Buy It Now price, you don’t meet the requirements for selling at a fixed price.
Fees
Depending on the selling options you select, additional fees may apply:
Fixed price listing: You pay an insertion fee based on the Buy It Now price. You do not pay an additional fee for the Buy It Now option.
Fixed price listing with a Best Offer option: You pay an Insertion Fee based on the Buy It Now price. If the item sells at the Best Offer price, the Final Value Fee is based on the offer you accept.
Auction listing with a Buy It Now option: You pay an Insertion Fee based on the starting price, plus an additional fee for the Buy It Now option. If you've specified a reserve price, the Insertion Fee is based on the amount you specify.
Learn more about fees.
Changing your listing format
You can't switch between a fixed price listing and an online auction with a Buy It Now price. However, in some situations, you can add, edit, or remove a Buy It Now price.
For auction listings: If more than 12 hours remain before the listing ends, you might be able to add, edit, or remove a Buy It Now price as long as the listing has not received any bids.
For fixed price listings: If more than 12 hours remain before the listing ends, you can edit the Buy It Now price.
Learn more about changing a listing.
