Selling using a Fixed Price
When you sell an item at a fixed price, your buyers have the convenience of buying the item immediately at a known price.
Choosing a Fixed Price format
Depending on whether you want to allow bidding on your item, you can either:
Create a Fixed Price listing, with no bidding allowed
Create an Auction listing and add the option so that buyers can choose whether to buy your item right away or compete in the auction. The Buy It Now price needs to be at least 30% higher than the Auction starting price.
With either option your listing will appear whenever buyers search or browse on eBay. The icon next to the item lets buyers know that they can buy it right away.
Compare Buy It Now options
Buyers can purchase your item immediately at the price you set, but cannot bid on your item.
√ The Buy It Now price is always available.
√ Your item appears when buyers browse and search for items and when they click the Buy It Now tab.
√ You can sell more than one item per listing.
√ You can list multiple items with variations in a single listing.
√ You can let buyers suggest a price they are willing to pay for an item by adding the selling with Best Offer.
Auction format with Buy It Now option
Buyers can purchase your item immediately or place a bid.
√ The Buy It Now price is available only for a limited time, in most cases until someone bids on the item or the reserve price is met. Once the Buy It Now option disappears, the auction proceeds normally.
√ Your listing appears when buyers browse and search for items and when they click the Auctions only or Buy It Now only tabs.
√ The Buy It Now price needs to be at least 30% higher than the Auction starting price.
√ You can sell only one item per listing.
Creating the listing
When you create your listing, select the “Customise your listing” option. When you reach the Choose a format and price, section, choose a Buy It Now format.
To add the Buy It Now option to an Auction, select the Auction tab and enter the Buy It Now price. The Buy It Now price must be at least 30% higher than the Auction starting price
To sell at a fixed price only, select the Fixed price tab and enter the Buy It Now price.
If you don’t see the option to enter a Buy It Now price, you don’t meet the requirements for selling at a fixed price.
Depending on the selling options you select, additional fees may apply.
Learn more about fees.
Changing your listing format
You can't switch between a Fixed Price listing and an Auction with a Buy It Now price. However, in some situations, you can add, edit, or remove a Buy It Now price.
For Auction listings: If more than 12 hours remain before the listing ends, you might be able to add, edit, or remove a Buy It Now price as long as the listing has not received any bids.
For Fixed Price listings: If more than 12 hours remain before the listing ends, you can edit the Buy It Now price.
Learn more about changing a listing.