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Selling using a fixed price

When you sell an item at a fixed price, you offer buyers the convenience of buying the item immediately at a known price.

1. Decide which Fixed Price format to use.
Depending on whether you want to allow bidding on your item, you can either:
  • Create a Buy It Now listing, no bidding allowed

  • Create an Auction-Style listing and add the Buy It Now option, letting buyers choose whether to buy your item right away or compete in the listing

Regardless of how you set up the listing, it will appear whenever buyers search or browse on eBay. The icon next to the item will let buyers know that they can buy it right away.
Compare Buy It Now options

Summary

Highlights

Buy It Now (Fixed Price)

Buyers can purchase your item immediately at the price you set, but they cannot bid on your item.

√ The Buy It Now price is always available.

√ You can sell more than one item per listing.

√ You can let buyers suggest a price they are willing to pay for an item by adding the Best Offer feature.

Auction with Buy It Now option

Buyers can purchase your item immediately or place a bid.

√ The Buy It Now price is available only for a limited time, in most cases until someone bids on the item or the reserve price is met. Once the Buy It Now option disappears, the auction proceeds normally. Learn more.

√ Your item appears when buyers browse and search for items and when they click the Auction or Buy It Now tabs.

√ You can sell only one item per listing.

2. Make sure you meet the requirements for selling at a fixed price.
To sell an item at a fixed price, you must meet certain feedback requirements and be selling the item for at least AU $1.00. Learn more about the requirements for selling at a fixed price.
3. Create the listing.
When you add the listing, select the “Customise your listing” option. When you reach the Choose how you’d like to sell your item section, choose a Buy It Now format.
  • To add the Buy It Now option to an auction, select the Online Auction tab and enter the Buy It Now price.

  • To sell at a fixed price only, select the Fixed Price tab and enter the Buy It Now price.

If you don’t see the option to enter a Buy It Now price, you don’t meet the requirements for selling at a fixed price.

Requirements

Feedback requirements

Listing a single item at a fixed price

  • No requirements.

Listing multiple items at a fixed price

  • Have a Feedback Rating of 5 or above and be a registered user for 14 days or more.

Note: To list an item available internationally, you must have 5 or more Feedback.

Fees

Depending on the selling options you select, additional fees may apply:

  • Fixed price listing: You pay an insertion fee based on the Buy It Now Price. You do not pay an additional upgrade fee for the Buy It Now option.

  • Fixed price listing with a Best Offer option: You pay an insertion fee based on the Buy It Now price. If the item sells at the Best Offer price, the final value fee is based on the offer you accept.

  • Auction-style listing with a Buy It Now option: You pay an insertion fee based on the starting price, plus an additional upgrade fee for the Buy It Now option.

Learn more about fees.

If you need to make changes later

You can’t switch between a fixed price listing and an online auction with a Buy It Now price. However, in some situations, you can add, edit, or remove a Buy It Now price.

  • For auction-style listings: If more than 12 hours remain before the listing ends, you may be able to add, edit, or remove a Buy It Now price as long as the listing has not received any bids.

  • For fixed price listings: If more than 12 hours remain before the listing ends, you may be able to edit the Buy It Now price.

Learn more about changing a listing.

Contact Customer Support

If you have an additional question about this subject, email us at Customer Support.
If you would like to ask a question on another subject, please use the Contact Us page.

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