If you've set a Buy It Now price for your item, you can require the buyer to pay immediately using PayPal. You might choose to use this feature if you're selling a time-sensitive item like concert tickets.
A buyer who clicks the Buy It Now button in your listing is directed to pay immediately for the item using PayPal
Until the buyer completes payment, the item remains available for other buyers to purchase for the duration of the listing. The first buyer to complete their PayPal payment gets your item
Once a buyer completes payment, the listing ends and eBay will let you know to post the item.
To require immediate payment for your item, you must:
Have a PayPal Premier or Business account
Specify a Buy It Now price of no more than $10,000
Specify postage costs or use calculated postage in your listing
Include all other related costs, such as handling fees, so your buyer knows exactly how much to pay
Have an eBay seller account in good standing.
If you have auction-style listing, both the Buy It Now button and the immediate payment requirement disappear once a bid is placed (or once a bid meets your reserve price). In this case, the listing becomes a regular auction-style listing, with the item going to the highest bidder.
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