Sellers may not concurrently have more than 20 listings for identical items. If a seller chooses to list in more than one category, the seller must still adhere to the multiple listings limit of 20. Sellers may not use multiple User IDs to list more than 20 identical items.
Violations of this policy may result in a range of actions, including:
Limits on account privileges
Forfeit of eBay fees on cancelled listings
Loss of PowerSeller status
Sellers who are selling individual mobile phone faceplates that can fit Samsung, Nokia and Motorola phones may not do the following:
List 20 individual mobile phone faceplates for Samsung
List 20 individual mobile phone faceplates for Nokia
List 20 individual mobile phone faceplates for Motorola
This would be considered 60 identical listings and would be considered a violation.
Sellers who are selling individual same-model computers from Dell may not add an additional item of insignificant value to the listing in order to “create” a unique listing:
List 20 individual same-model Dell computers with a pen each
List 20 individual same-model Dell computers with a mouse pad each
List 20 individual same-model Dell computers with a package of paper clips each
This would be considered 60 identical listings and would be considered a violation.
Exceptions:
eBay Motors: light bulbs
Due to the many variations of vehicle light bulbs, sellers may have no more than 25 vehicle light bulb listings running simultaneously.
Listing Tip: The best method to list identical items is through eBay’s Storefront
or Multiple Item Auctions formats.
Why does eBay have this policy?
The eBay marketplace should be a level playing field for all members. The number of identical listings allowed per seller is set at 20 so that no one seller can dominate page views (and the marketplace) thus making it more difficult for buyers to locate the full range of options available.