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Alcohol Policy

The Alcohol Policy ensures that eBay members do not break the law when buying or listing wine or other alcoholic beverages on eBay.com.au. Sellers need to be aware that:

  • Selling alcohol or wine on eBay.com.au requires a licence.

  • They must place the number of their license in the listing.

  • Alcohol and wine may only be traded domestically, within Australia.

Various States have different laws regarding trading wine and alcohol. Make sure you know your State's laws and if (and where) you are allowed to sell alcohol. You should also consider the following:

  • When alcohol is posted to a buyer, you must obtain the signature of an adult (over 18 years of age).

  • Many States have very specific laws based on the quantity and type of alcohol being posted.

  • Sellers should describe the signature and postage requirements for fulfilling the transaction when listing such items on eBay.com.au.

  • Many States require that carriers have licenses to transport alcohol.

  • Your carrier must be capable of obtaining the required signature. Australia Post is unable to solicit age verification upon delivery of an item.

Advertising alcohol on eBay

Refer to the Alcohol Beverages Advertising Code (ABAC) for more information on advertising alcohol. eBay asks all members to comply with this code. Any listing found to be in breach of these guidelines will be reviewed and may result in its removal.

Violations of this policy may result in a range of actions, including

  • Listing cancellation

  • Limits on account privileges

  • Account suspension

  • Forfeit of eBay fees on cancelled listings

  • Loss of PowerSeller status

Some Examples

Collectable containers

Certain States within Australia prohibit the sale of collectable containers that contain alcohol regardless of the value of the item. Accordingly no collectable containing any alcohol can be listed for sale on eBay.com.au.

Alcohol-related collectables

eBay permits the sale of alcohol-related collectables, including memorabilia, packaging and containers such as bottles, decanters or limited edition cans (provided you comply with the above guidelines on collectable containers).

Selling liqueur chocolates

Food products that use alcohol for flavour do not fall within these laws and regulations.

Selling wine and beer making kits

Wine and beer-making kits will continue to be allowed on eBay, however if the kit includes alcohol, the alcohol policy must be adhered to.

For more information regarding buying or selling alcohol and wine please read the following:

Additional Information
Why does eBay have this policy?

eBay wants to ensure its sellers and buyers comply with all governmental laws and regulations. Since the sale of certain alcoholic products is prohibited by law, regulated, or may cause harm to eBay or its members, sellers may only list alcoholic products on eBay by adhering to this policy.

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