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Buying with the Buy It Now option


Buy It Now is the simplest way to buy on eBay. When you see the icon next to a listing, and see a Buy It Now price, you can purchase the item right away at a set price without waiting for the auction to end.

Types of listings

These types of listings have a Buy It Now price:

  • Auction with a Buy It Now option: You can choose to place a bid and compete in the auction or use Buy It Now to purchase the item immediately. The Buy It Now price will be at least 30% higher than the starting auction price. For most Auction listings with a Buy It Now option, the Buy It Now option is only available until the first bid is placed.

  • Reserve Price Auctions with a Buy It Now option: The Buy It Now option is shown until the reserve price is met. This means that when you see that an item has both a Buy It Now price and one or more bids, you’ll need to act quickly.

  • Buy It Now price only (no bidding): You can purchase the item right away at the Buy It Now price.

  • Listings with variations: Some listings have variations to choose from, such as T-shirts that come in various sizes or colours. Specify the variations and quantity you want before you click the Buy It Now button.

How to purchase items using Buy It Now

To purchase a Buy It Now item:

  1. Look for items with a Buy It Now price. By clicking the Buy It Now only tab on search results or browse pages.

  2. Check the Buy It Now price of the item. This is the price you'll pay for the item. Also check the postage cost and any other additional costs that might be listed in the item description to determine the total cost for the item.

  3. To purchase the item, click the Buy It Now button in the listing.

    Important: For Buy It Now items that have both a bid price and a Buy It Now price, the Buy It Now price is only available for a limited time

  4. Enter your user ID and password. A Buy It Now confirmation message opens.

  5. Select a payment method and pay for the item.

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