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You've opened your Store... Now What?
Top Seller Tips to Making Your Store a Success
A professional-looking Store and the tools to build, manage and grow it put you on a level playing field with even the largest online retailers. Here are some of the tips from other successful Store sellers. Let these help you put your Store over the top!
How can Store Inventory listings increase your bottom line?
I see Store items as "Point of Purchase" items.
People wander into your Store in the mall. Others have what you have, be it clothes, jewellery, shoes, electronics, books, etc. They come to your Store because you are in the Store Directory, not necessarily because they know you have exactly what they want.
You have to entice them to buy MORE than one thing they were looking for that you happened to be selling. So you entice them by putting your expensive items up on mannequins (ie: pictures with links in your auctions). You entice them by asking them as they complete the purchase, whether they need socks or earrings - something they did NOT come in for (ie: merchandising relationships).
Those are things people don't see when they visit the Stores Directory. You have to internally advertise to them. That's what having a Store is all about!
~Dolphin Bead
