Seller Education - Advanced

Merchandise Your Store

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Tips to maximise your business on eBay

Merchandise your Store
Create a professional-looking Store with interesting merchandise for both new and repeat buyers.

Merchandise your products

• Use your Custom Categories (up to 20) to help build "aisles" within your Store for buyers to explore and find products which interest them. Depending on your items, some sellers have used product-based categories (e.g., ceramics, glassware, posters) while others use more flexible categories (e.g., sale items, seasonal, best-sellers, etc.)
• Promote new items in a special category (e.g., Specials of the week, hot items, etc.)
  
  
• Set up custom categories in your Store, go to the Store Builder.

Build your brand and reputation

• Clearly describe how you run your Store. Buyers are most comfortable with merchants who provide full, clear, and professional Store policies on their Store Policies page.
• Use a custom logo and build a professional-looking About My Store page that tells buyers about your business. Need help designing a logo? Click here
• Create your Store Policies and insert your own Store logo in the Store Builder.
• Maximise credibility and drive brand recognition & repeat sales with a professionally designed eBay Store. The Store Designer Program is open to all eBay Store owners.
• Have a custom logo built to help differentiate your eBay business. The Logo Development Program will help you identify a designer to add a professional look to your Store.

Sell merchandise that complements your auctions

• Use your Store to list all of your items that complement your existing auctions - accessories, add-ons, and greater breadth and selection
• Be sure to mention your Store in all of your eBay Listings
• Use the Merchandising Manager to cross-sell your items at the item level, and promote these items in key buyer locations
• Learn more about Merchandising Manager