Seller Education - Business Sellers

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Subtitle

Tell Them More!

On average, listings using Subtitle compared to listings with no Upgrades have:*

• 113% higher sales price
• 74% more bids
• 27% higher success (sell-through) rate

What does Subtitle look like?

What is Subtitle?

A subtitle on your listing lets you provide additional information about the item that may catch a buyer's eye. Buyers typically view a list of item search results or browse categories to find what they are looking for. A good subtitle can differentiate your item from similar items listed by other sellers, and can increase a potential buyer's interest.

How much is Subtitle?

Subtitle costs an additional $0.49 per listing

How do I add Subtitle?

Add Subtitle by typing additional information under "Subtitle" on page 2 (Title & Description) of the Sell Your Item form, or by typing additional information under "Subtitle" in Step 2 (Enter New Item) in Turbo Lister.

Tip!

Use the Subtitle feature to:

• Call out key selling points about your item (for example, brand name, artist, designer, accessories, or options)
• Provide secondary information about the item that doesn't really belong in the Title (for example; item condition, benefits, specifications, model number)
• Or any extras you might offer

Who uses Subtitle?

The most frequent use of Subtitle is in the following categories:
Clothing & Accessories
Books, Comics & Magazines
Toys & Hobbies
DVDs and Movies
Home, Lifestyle & Baby

*This represents an average based on data from June 2004 transactions on eBay.com.au. No representation is made that a seller's final price, number of bids or conversion rate of a specific item will increase by the average percentages noted above.