Seller Education - Business Sellers

Consider listing in a 2nd category – though it will double your insertion & upgrade fees, it also potentially doubles your audience

Get the maximum benefit out of your title:
▪ Include type of product, brand, colour & condition
▪ If the product is new, state this
▪ Use all the available 55 characters if possible
▪ Avoid non-standard abbreviations
▪ Highlight the value

Subtitles are a great way of getting the attention of buyers. Recent research shows that they can increase bids by up to 74% & the final price by up to 113%*

Many buyers won’t bid on an item without pictures, so make sure you include the right number of photos to show the item in great detail. For items over $5, we always recommend you use Gallery ( may increase bids by up to 72% & final price by up to 51%*) If you have multiple photos, you may like to use eBay’s Picture Show (as shown here) or Picture Pack.

Experiment with the format, duration & start price.
▪ Making your item available for immediate purchase (through Buy It Now) can increase demand.
▪ Shortening the duration is a way to increase turnover of high volume product
▪ Lower start prices can generate higher demand by stimulating interest. List at $0.99c or under & you can take advantage of the lower listing fee (only $0.30c)

If Item Specifics are available in the category you are listing in, make sure you include these as they help inform the buyer with more details about the item.

Listing Designer can be used to improve the look & feel of your listing. You have many templates to choose from & it is available for free if you list using SM Pro or Turbo Lister (usually $0.10)

A good description will include:
▪ The title
▪ A complete product description (include features & benefits)
▪ The value will be highlighted again
▪ All information provided via bullet points
▪ Cross-promote other items you have for sale by:

1. including a simple HTML link to other listings (this can be added within the SYI)
2. Providing a HTML link to remember you as a favourite seller

▪ Policies (warranty information, return policy)
▪ Postage Terms & Conditions.

1. Make sure you provide a cost for postage & estimated time of delivery.
2. Try to encourage repeat purchases by offering postage discounts for multiple purchases
3. Making your items available worldwide will help attract even more buyers

Payment methods. Sellers on eBay.com.au are required to offer PayPal as a payment method in their listings.