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Great Listing Tips
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Consider listing in a 2nd category – though it will double your insertion & upgrade fees, it also potentially doubles your audience |
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Get the maximum benefit out of your title:
▪ Include type of product, brand, colour & condition
▪ If the product is new, state this
▪ Use all the available 55 characters if possible
▪ Avoid non-standard abbreviations
▪ Highlight the value |
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Subtitles are a great way of getting the attention of buyers. Recent research shows that they can increase bids by up to 74% & the final price by up to 113%* |
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Many buyers won’t bid on an item without pictures, so make sure you include the right number of photos to show the item in great detail. For items over $5, we always recommend you use Gallery ( may increase bids by up to 72% & final price by up to 51%*) If you have multiple photos, you may like to use eBay’s Picture Show (as shown here) or Picture Pack. |
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Experiment with the format, duration & start price.
▪ Making your item available for immediate purchase (through Buy It Now) can increase demand.
▪ Shortening the duration is a way to increase turnover of high volume product
▪ Lower start prices can generate higher demand by stimulating interest. List at $0.99c or under & you can take advantage of the lower listing fee (only $0.30c) |
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If Item Specifics are available in the category you are listing in, make sure you include these as they help inform the buyer with more details about the item. |
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Listing Designer can be used to improve the look & feel of your listing. You have many templates to choose from & it is available for free if you list using SM Pro or Turbo Lister (usually $0.10) |
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A good description will include:
▪ The title
▪ A complete product description (include features & benefits)
▪ The value will be highlighted again
▪ All information provided via bullet points
▪ Cross-promote other items you have for sale by:
- including a simple HTML link to other listings (this can be added within the SYI)
- Providing a HTML link to remember you as a favourite seller
▪ Policies (warranty information, return policy)
▪ Postage Terms & Conditions.
- Make sure you provide a cost for postage & estimated time of delivery.
- Try to encourage repeat purchases by offering postage discounts for multiple purchases
- Making your items available worldwide will help attract even more buyers
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Payment methods. Sellers on eBay.com.au are required to offer PayPal as a payment method in their listings. |
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