Seller Education - Business Sellers

Fixed Price Format

What is Fixed Price?

If you don't wish to list your item for an auction and allow the market to decide what your goods are worth, you can consider using eBay's Fixed Price format. Fixed Price allows you to set a single price and eliminate bidding. Fixed price can be used for items which you know have a certain value, and whose value buyers would generally be aware of. For example, a rare coin would work best at auction as the market can determine what it is worth whereas a new Top 40 CD is commonly known to cost around $30 so you can set a price accordingly. Fixed Price is presented as Buy It Now to buyers because they can purchase your item instantly.

Can I add Fixed Price to an auction?

Yes, in this instance, fixed price is a listing upgrade known as Buy It Now. The Buy It Now (BIN) option is an additional pricing strategy for your auction-style listing and is your "let-it-go price." In other words, browsers have a choice to start bidding on an auction at your auction start price, or to buy the item immediately at your let it go price. Using the BIN option can encourage quick sales because if a buyer is willing to meet your Buy It Now price before the first bid comes in, your item sells instantly and your listing ends. However, if a bid comes in first, the Buy It Now option disappears and your listing proceeds normally via auction.

How much does it cost to add Fixed Price to an auction?

It costs 10c per listing to add Buy It Now to your Auction.

What are some of the benefits of using Fixed Price?

• Buyers can purchase your item(s) immediately, at the price you set.
• There is no bidding on a fixed price, you're just offering one or more items for sale at a set price.
• If you qualify, you can sell multiple identical items in one listing. (see below)
• Buyers will find your listing in category browse pages and search results, highlighted with the Buy It Now icon.

How do I qualify to use Fixed Price?

You must have a feedback rating of 5 or more to list a single item in a Fixed Price format. To qualify for multi item Buy It Now, you must have a minimum of 20 feedback and have been registered for longer than 14 days.

How do I create a Fixed Price listing?

To create a standard fixed price listing, simply choose "Fixed Price" on the first step of the Sell Your Item form. This option will only appear if you have 5 feedback or more.



To add a Buy It Now option to an auction listing, choose "Auction" on the first step of the Sell Your Item form and then specify a Buy It Now price after you have specified your auction start price.