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Seller Education - Basic

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Seller Policies
What are eBay's Seller Policies?
Every eBay seller should be aware that eBay has a number of guidelines that all sellers must follow when listing an item for sale on the site. This helps to ensure that both buyers and sellers have a safe experience on eBay.

Seller Non-performance
Failing to deliver an item after a buyer has paid or significantly misrepresenting an item is not allowed

Non-selling Seller
Refusing to honour a winning bid by not following through with a successful transaction is a policy violation when committed by both sellers and bidders. Visit eBay's Help pages for more information.

False Contact Information
Both buyers and sellers are required to maintain accurate and up-to-date contact information to facilitate communication. Visit eBay's Help pages for more information.

Shill Bidding
Sellers are prohibited from using secondary User ID's or other eBay members to artificially raise the level of bidding and/or price of the item. Visit eBay's Help pages for more information.

Transaction Interception
Pretending you are another eBay seller and accepting their buyer's payment is not allowed. Visit eBay's Help pages for more information.

Fee Avoidance
Sellers must refrain from activity that circumvents eBay fees. Below are some examples of fee avoidance:
  • Using member contact information obtained from eBay or using any eBay feature to offer to sell any listed item outside of eBay
  • Canceling a listing to sell the item to anyone who contacted the seller through eBay, or became aware of the item through eBay
  • Ending a listing early to sell the item at a higher price to the winning bidder
  • Using member contact information obtained from eBay or using any eBay feature to offer to sell an item outside of eBay to any of your bidders in a Reserve Not Met listing.
  • Using member contact information obtained from eBay or using any eBay feature to sell duplicate or additional merchandise outside of eBay to underbidders
  • Listing items in a manner that allows circumvention of eBay fees


Listing Policies
Sellers must follow eBay listing policies by: