By Neil Rosenfeld

Giving your listing a title:
The title is the first contact buyers have with your item, and it is also what most searches use to locate items, so be as accurate and complete as possible. Always list the make and model and, when applicable, the type of the item (for example, NIKKOR 105/1.8 AIS LENS). Also, be sure to include any other information that you feel might stand out to a person browsing the listings (such as "new in box" or "mint condition").

Composing your listing:
Describe the item using as much detail as possible. With photo equipment, the condition is the most important factor influencing value. And, since condition is subjective and there is no standard rating system, it is very important to be completely honest in your description. DO NOT MISREPRESENT THE CONDITION OF THE ITEM! If the item has dings, dents, or scratches, say so. If it is an item you found at a garage sale and are not sure if it works, say so. Treat potential bidders as you would hope to be treated yourself.

Completing your listing:
You now need to decide the type and length of your auction. You can have an auction where you set the starting bid at a price you would be happy with and see if it goes up from there. It is important to set the starting point at a level which won't discourage bidding. You can run your auction for 3, 5, 7, or 10 days. In addition, check the appropriate boxes in the "Accepted Payment Methods" and "transportation terms" sections and, if you are posting a picture, enter its address or uniform resource locator (URL) in the box provided.

Completing the transaction:
At the conclusion of the auction, eBay will notify you and the high bidder of the results. It is typical for you as the seller to make first contact, informing the buyer of the total amount due (final value plus transportation and handling), acceptable method(s) of payment, and your mailing address. Upon receipt of payment, you can wait for the cheque to clear and then ship the item to the buyer, or send the item out immediately if a money order is received. If you are happy with the way the buyer handled the transaction, take the time to give positive feedback.