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Integrate eBay links into your site. Integrated eBay links will enhance the content of your site, plus increase the
chances that visitors will click on the link and successfully buy or sell their
items on eBay. For example, let's say your site has an article on computers.
Place an affiliate eBay text link alongside the article, and invite your
visitors to search for computers on eBay.
Target Your Market. Pick relevant links that match your site's demographic the best. If your site is
about collector toys, then use the eBay banner that features toys and games.
eBay has category-specific banners that go directly to the most popular category
index pages on eBay such as computers, sports, and toys. We also have
promotional and themed banners (such as "golf") that link to the latest
promotion events and most popular eBay themes."
Use your own Newsletters. Many affiliates use eBay links in their
site newsletters and have enjoyed very high response rates. If you have a
subscriber base on your Web site, we recommend integrating relevant eBay links
into the text of your Newsletter.
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Once you've established your Web site using compelling and fresh content, you can start marketing your site to boost traffic. Here are some online marketing
basics:
General tip
Display your site's address anywhere you can. Use
business cards, company stationery, and the signature of your emails to promote
your site. Be creative.
Search Engines Register your site on the top search engines. There are
two ways to get your site listed. You can submit your site to search engines one
at a time, or you can use an online service to submit your site to multiple
engines. Each engine has different rules and procedures; be sure to understand
how engines rank sites and how long it will take for your site to appear in the
index. The major engines are:
| Google |
Looksmart |
| Excite |
AltaVista |
| GoTo |
Yahoo! |
| Go |
HotBot |
| AOL NetFind |
Lycos |
| WebCrawler |
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Here are some resources to consider:
Submit It!
MyComputer.com
Improve Your Ranking
There are several ways to move your site up in the ranking.
- Make sure the titles for your pages are descriptive and include critical keywords.
- Use Meta tags. These HTML tags allow you to include a description and a list of keywords for a particular Web page. Meta tags help in rankings on some search
engines. For more information on Meta tags, check out, "What can <META> Do for You?" on WebMonkey.
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Sometimes, it's a good idea to team up with complementary sites and share exchanges of traffic. Here are some ideas to get you started:
Banner and Link Exchanges:
These are often free services that give you banner impressions in return for impressions from your site. Of course, you can also arrange link exchanges with complementary sites, partners, and friends on your own.
Web Rings:
These are collections of similar sites that link together to trade visitors and drive new traffic to your site. Try Ring Surf.
For more marketing tips and affiliate program education, we recommend CJ's
Publisher FAQ. |
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Must use Buy It Now and PayPal.
