eBay is one of the leading publishers in the Australian market in terms of key standard advertising metrics, such as unique visitors, reach, users sessions and time spent on site. eBay's massive audience reaches across Australia and is in touch with all ages and both sexes.
eBay includes eBay Motors. With over 1 million unique visitors eBay Motors is Australia's largest auto site in terms of unique audience, reach, user sessions and page views.
| eBay | 4,853 | 40.58 | 2:04:28 | 1,138,160 |
| 9,742 | 81.46 | 0:54:41 | 1,315,503 | |
| NineMSN/MSN | 8,201 | 68.58 | 2:23:55 | 840,919 |
| Microsoft | 6,751 | 56.45 | 0:37:29 | 43,822 |
| Yahoo!7 | 5,417 | 45.29 | 1:03:32 | 389,184 |
| News Digital Media | 3,885 | 32.49 | 0:35:07 | 161,571 |
| YouTube | 3,768 | 31.5 | 0:37:36 | 185,675 |
| Apple | 3,694 | 30.89 | 0:59:44 | 8,641 |
| Wikipedia | 3,607 | 30.16 | 0:14:11 | 49,812 |
| Sensis | 3,596 | 30.07 | 0:13:42 | 83,148 |
| Fairfax Digital Media Network |
3,517 | 29.41 | 0:37:49 | 195,647 |
| Fox Interactive Media | 3,410 | 28.51 | 1:05:19 | 826,656 |
| Telstra BigPond | 3,270 | 27.35 | 0:29:06 | 145,064 |


A car is sold every
9 minutes 55 seconds
A laptop sells every
7 minutes 10 seconds
A baby item is sold every
23 seconds
A toy is sold every
10 seconds
A DVD is sold every
20 seconds
A piece of women's clothing
is sold every 9 seconds