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eBay is one of the leading publishers in the Australian market in terms of key standard advertising metrics, such as unique visitors, reach, users sessions and time spent on site. eBay's massive audience reaches across Australia and is in touch with all ages and both sexes.

eBay includes eBay Motors. With over 1 million unique visitors eBay Motors is Australia's largest auto site in terms of unique audience, reach, user sessions and page views.


Audience figures *

Brand
Unique Audience (000)
Active
Reach (%)
Time per person (hh:mm:ss)
Total page views (000)

eBay 4,853 40.58 2:04:28 1,138,160
Google 9,742 81.46 0:54:41 1,315,503
NineMSN/MSN 8,201 68.58 2:23:55 840,919
Microsoft 6,751 56.45 0:37:29 43,822
Yahoo!7 5,417 45.29 1:03:32 389,184
News Digital Media 3,885 32.49 0:35:07 161,571
YouTube 3,768 31.5 0:37:36 185,675
Apple 3,694 30.89 0:59:44 8,641
Wikipedia 3,607 30.16 0:14:11 49,812
Sensis 3,596 30.07 0:13:42 83,148
Fairfax Digital Media
Network
3,517 29.41 0:37:49 195,647
Fox Interactive Media 3,410 28.51 1:05:19 826,656
Telstra BigPond 3,270 27.35 0:29:06 145,064
*Source: Neilsen Net Ratings. NetView. Report: Standard Metrics. Period: Month of March, 2008. Country: Australia
TOP STARS

  • Users spend approx. 2 x more time on eBay than on Yahoo!7
  • eBay gets 45% more unique audience than Telstra BigPond
  • eBay gets 25% more reach than the Sensis Network
  • eBay generates 35% more page views than NineMSN

Demographics

Unique Visitors By Age Group* Unique Visitors By Income Bracket*

Unique Visitors By Age Group* Unique Visitors By Income Bracket*
* Source: Nielsen Net Ratings. NetView. Report: Standard Metrics. Period: Month of March, 2008. Country: Australia

 

eBay Facts

A car is sold every
9 minutes 55 seconds

A laptop sells every
7 minutes 10 seconds

A baby item is sold every
23 seconds

A toy is sold every
10 seconds

A DVD is sold every
20 seconds

A piece of women's clothing
is sold every 9 seconds



  • Over 52,000 Aussies derive
    an income from eBay.


  • eBay can connect you
    with buyers and sellers.


  • 5 million Australian
    members are registered on eBay.

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